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The failure or success of any online brand in the current times depends upon the e-commerce platform it works upon. Amidst a plethora of e-commerce platforms, the two most sought-after ones are Shopify and Magento. These two platforms often get rutted against one another but in reality, these are very different from each other. In this
Nowadays the majority of businesses have an online presence regardless of the field of industry. This fact alone has already taken the competition to the next level. Even if you do not sell anything online, an attractive website with all its features can be a game-changer. It can convert your visitors into customers. For that
There is no doubt in the fact that mobile apps have penetrated every sphere of our life, including even some of the innermost recesses of our daily life. Yes, for a modern person living an urban life without mobile apps is unthinkable. From working as a ready to use organizer and productive tool for all-day
User experience (UX) design is one of the main focal points when designing any product. It’s about offering ease of use, accessibility, and reliability to your consumers so they can effortlessly interact with digital solutions. Internet of Things is a rapidly evolving technology taking the world by a storm. It promises to improve, simplify, and
New year. New me. At least, that’s what you want for your e-commerce store. Of course, like all resolutions in the new year, it’s easier said than done. If you find yourself struggling with how to bring your website into 2020 and are unsure how to of new ways you can delight your customers, then
Designing a website that attracts new customers is not easy. Of course, you need to have great content and also having a good inventory on your site is a must. But one of the most important things to a successful and attractive website is the page design. This is, arguably, the most challenging thing to
Are you looking for marketing strategies to promote your online business? Try creating a landing page to help you increase brand awareness and conversion rates. It lets you focus on promoting a specific campaign or product. Plus, you’ll be able to gather demographic data from your visitors to target your audience. The best part is,
Microinteractions, which can be as simple as giving Likes to Facebook posts to email notifications to the animation referring to the loading process of a web page, continue to play a significant role in the digital interactions and activities. Without microinteractions, the sophisticated user experience of apps seems to be impossible now. Naturally, microinteractions are
What is branding? It is only the forte of the likes of Google, Apple, and Tesla? Certainly not! Every brand on this planet, no matter how new or small, can define its presence. That is precisely what branding is all about. Your brand may not have the budget larger corporations have, but you have what it
Digital marketers have to show their clients and teams that what they are doing is valuable. That’s why they have to do data-based reporting regularly when working in the e-commerce industry. On the one hand, it shows their accountability and performance, which is crucial for long-term client retention and account management. In fact, it’s only