Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough. Customer expectations are assuredly going through a considerable transformation. Can
The conversion rate is the most important digital marketing metric and is often the cheapest way to increase sales. Would you rather attract customers by forking out extra money through expanding your paid promotions, or by optimizing your marketing strategy and website? If you value efficiency and a higher ROI, your answer will be the
Conversion rate and ROI are probably some of the most thrown around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness,
Building social proof is a significant marketing strategy every expert marketer should consider for their business goals. This marketing tactic helps you to influence your audience and increase the conversion rate of your website. Social proof is a necessary element that gives credibility to your website. Nowadays, customers have changed their attitude toward online shopping.
There are some sources where you can get ideas for conversion. Different industries have different businesses, and different businesses have different goals. The main metrical goals in e-commerce are RPV (Revenue per visitor), CRO (Conversion Rate Optimization), and AOV (Average order value). You can focus on either acquisition or conversion. The acquisition is about gaining
Do you feel like you’re not getting the success you should be getting with your conversion funnel? Don’t worry, there are probably many ways how you can change your funnel and make it more successful. You have an irresistible offer and a very nice product, but your conversions are just not where they should be.
Whether you are an online marketing newbie or a veteran in web analytics, you must have heard of Call-To-Action or CTA for short. This abbreviation is commonly used in website optimization and conversion-related topics. This marketing term appears in the form of an image, text, button, or other types of content. Call-To-Actions are intended to
Change of the retail landscape as an opportunity for e-commerce There is no doubt that the COVID-19 crisis and the resulting restrictive measures have changed and will further shape the retail landscape. In contrast to the general economic downfall of many retail stores, the e-commerce sector ostensibly benefited from the virus. This is mainly due
COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works. Customer expectations are changing. And this uncertainty is also present in the world of
Are you ever left baffled why you have so many visitors to your site, but barely any of them are converting into paying customers? Or wonder why they spend so much time browsing your website and adding to their cart, only to abandon it at the checkout? Wouldn’t it be great to mind-read your customers