Let’s just say you have a great website and absolutely amazing products to sell. Still, you feel like attracting more customers and increasing your website’s traffic would cost a fortune. How else could you increase your revenue then? Here is a solution to your problem: Have you thought about improving your conversion rate instead? It can be far easier to double or triple the number of sales from the people who are already visitors, than to attract a totally new crowd!
First things first, what is a conversion rate?
Easily put, your website’s conversion rate is the percentage of visitors that make a purchase. So if you have a 10% conversion rate and you wish to sell 1,000 products, you need 10,000 unique site visitors. To double your sales, you have two options: grow your website’s traffic to 20,000 (that is 10,000 extra visitors!) or increase your conversion rate to 20%. Just imagine how much DOUBLE advertising, producing DOUBLE amount of content and investing DOUBLE of time into your site would cost you.
Most of the times there are extremely minor and simple problems with websites of which we are listing some below. These can all be solved at a minimal expense and will have a smashing effect on your conversion rate.
Here they are: 5 easy and quick measures you can take to boost your conversion rates immediately!
- Increase Trust
Your product is great. The visitors know this, too. The price is amazing also, so why aren’t they buying it? Ask yourself without partiality and favoritism: Would you buy it? Many people are still very cautious when it comes to spending money online, there have been numerous frauds in the history of online shopping.
Sales guru Zig Ziglar once said there are five reasons, or obstacles why people won’t buy a product: no need, no money, no hurry, no desire and no trust. Trust makes sales possible. As you cannot do too much about the first 4, you can still build trust!
Increase your website’s credibility by providing third-party support and show that there is a real organization behind your site. Post pictures of your office, team and all the trustworthy people who stand behind your site. Make it easy to contact you either online or personally. Have a clear returns policy. Finally, an excellent way to build trust and increase conversion rate is to add customer reviews to your store. Briefly, offer proof that you are real and your product is real, too.
- Highlight special offers
We all love discounts and a survey by Accenture verifies this fact. About half of the online shoppers are only interested in discounted items. Apply huge banners and show them on your homepage to generate more sales. We would also like to emphasize the importance of great quality, professional images and product videos, along with eye-catching designs. An enormous ‘SALE’ banner can also be repulsive and show unprofessionalism without a talented graphic designer. Good images and videos can help to increase your sales as much as every other trick listed here. A great image will show the product clearly, focuses on all the features, it will also increase buyer trust. These are especially important when it comes to buying online, as there is a lack of touch, smell and people cannot observe the product extensively neither. Explanation videos are also an amazing way of telling the visitors what you offer, persuading them to buy your product.
- Do A/B testing (split testing)
It is a great way to boost your site’s conversion rate. If you are not exactly sure which headline, media or offers to show on your website, do A/B testing!
Let’s suppose you have two possible headlines and you cannot decide which one to use, just create two alternative versions of your page (test A and test B) each with a different headline. There are several A/B testing software that direct 50% of the incoming traffic to page A and the other half to page B. The page (and headline) with more conversions wins.
- Capture those ‘Almost’ sales
Another problem that usually occurs when owning a webshop is that customers visit the site, they even put a product in the cart, but then leave. We call them ‘almost’ customers. A great way to capture them is to pay attention to cart abandonment rates. In certain cases this abandonment is caused by design flaws, for example there are too many outbound links on the site or the cart is way too complicated to use. On the other hand, if design flaws are not to blame, there are certain techniques that help you solve this problem. Such are an effective email reminder what e.g Amazon applies; remarketing, which allows you to use PPC and Facebook ads to also remind the visitors about the previously viewed product or for instance many companies prefer live chat to find out about customer problems, to help troubleshoot and debug problems.
- Investigate & Analyze
To carry on our previous tip, where we have listed a few methods to capture lost visitors, you might have noticed that the key of regaining them is to know, where you lost them. You need to know which features grab their attention and where are those critical points they decide to quit your page. There are a few very effective web optimization programs, such as Capturly, which allows you to analyze and genuinely understand your visitor’s behavior by a smart mouse tracking tool. You don’t have to do anything else, but draw consequences, find out what your visitors really care about and want. It is great if you have several call-to-action buttons, they are crucial to generate sales, but also worthless unless your visitors click on them. They might not be at their right place or you just have to alter their design a little to be more eye-catching. With Capturly you can easily find out where your visitors click and don’t click, so you can maximize conversion.
Now, that you have been given some ideas on how to improve your own conversion strategy we would love to hear any other tips worth sharing, feel free to add them in the comment section down below.