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Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is
Are you cautious? Do you collect all the information you can have before making a purchase decision? We have great news for you. We just created an easy-to-understand comparison table for you to find the best solution for behavioral analytics. Finding the right tool can be more effortless. Summing up all the different tools, plans,
Optimizely is one of the most popular tools among CRO professionals. Those who already use Optimizely have insight and can verify that it is one of the best tools out there for A/B testing. What makes Optimizely so great For starters, it’s full-stack. If that doesn’t ring a bell, then let me put it this
Session replays are one of the most important tools for the analysis of your website. They can give you the edge over your competitors in combination with other web analysis tools. Session replays answer one of the most important questions for a web developer: what are the users doing on my website? How do they
The goal of every online entrepreneur is to tailor the website as optimized and user-friendly as possible. And what does user-friendly mean? It means that the elements of the site are composed in such a way, that users find what they are looking for without any hesitation. Needless to say, this can be achieved by
Why is it important to track our website performance? The reason is simple: by staying on top of our metrics, you can identify the major gaps in your strategy and even predict the future of your business. You are what you measure. As one of the most traditional and highly accessible analytics tools, Google Analytics
Nowadays we need measurable data, website analytics for success: it is indispensable to monitor and quantify the website’s effectiveness and reach. With this – and much more – we help in analytics and data analysis for companies. People often ask the question “How many have seen my website?” or say “More than five thousand people
There are so many courses available on Udemy so it’s easy to get overwhelmed. Sometimes telling the difference between good or bad is not a simple task. Efficient learning often correlates with practical training. The world of data and analytics is a good example. Before jumping into the ocean stop for a minute to choose
When it comes to business planning and decision making, the demand for the ability to prospect the future is growing rapidly. With business analytics, companies can get an insight into where are they standing and where they are heading. Data and statistical methods make it possible to understand business performance and the expected (impending) impacts.