Website heatmaps are a great representation of user behavior on your website. Capturly heatmaps use a color
scale ranging from blue to red to visualize the least and most active parts of your site.
A heatmap is a visual representation of user activity on a webpage. Heatmaps use different colors to properly
present which parts of the webpage attract the most or the least amount of attention of the users. The red
"hot" parts attract the visitor's attention, while the blue, "cold" areas are not addressed.
So whether you are using heatmaps for your website design, running A/B tests or just trying to determine
what is the right place for a CTA on a page, heatmaps will help you a lot. They are the best way to measure
user awareness and are able to help you create website content that converts visitors into paying customers.
Do they click on every button on your page?
Capturly summarizes the users’ decision-making process for you. Clicking is a powerful indicator of interest.With click heatmaps, you can reveal what motivates your visitors. Find out which elements of your website are the most popular, what should be clickable and what shouldn’t.
Capturly’s click heatmaps show the exact click positions, so you will get accurate data regardless of the page layout.
Click heatmaps show which are the most frequent parts of your website based on where the visitors click. The warmer the color the higher the click density becomes.
They also show whether there are any non-clickable elements that hijack the visitor’s attention, in other words, are there any parts on the website where the visitors expect a clickable element even though they have no option for such. Therefore revealing design flaws such as this in time is extremely valuable.
Find the Perfect Place for Call-to-Actions
If you have more than one page where you are using CTAs, there may be one that causes a lot of clicks while others are performing poorly. The problem is not always the text of the CTA, its size or color. The most common problem is that the CTA itself is perfectly fine, but it’s badly positioned and not where the visitors would expect it to be. The content of your landing page must be consistent with the CTAs if you wish users to click on them. A typical example would be when the call-to-action is located in a popup window that annoys people, so it only increases the bounce rate instead of generating revenue. This is what you should never let happen and website analytics is the right tool for the job.
Do you want to know how far your visitors scroll on your website?
Capturly makes it easy to find out which section of your website attracts the most visitors. With scroll heatmaps, you can see how far your visitors scroll down, and what percentage of them leave the page without performing a desired action.
Capturly’s scroll heatmaps show you where you should put your main call-to-action on mobile and desktop to
catch the most attention. You can optimize the position of your elements based on the visitors' behavior.
Just like with the click heatmap feature, when it comes to scroll heatmaps, the warmer the color means that the more visitors glanced at it. So the data shows where to place a call to action (CTA) or other important information. The change in colors indicates where visitors lose their interest.
Do you know which referrers bring the most active visitors to your site?
Capturly allows you to filter data in a convenient way. You can select the data you're interested in by checking or unchecking the right segments. Identify the most popular areas of your page. See if any of the segments are behaving differently than the others.
Every segment has its own color for easy distinction. Check the source of the traffic in maximum detail. With the segment heatmap feature, you can focus on a specific operating system, device, browser, or webpage and gather first-hand information about your visitors.
By using Capturly’s segment heatmap filtering system, you can analyze the behavior of your visitors immediately by switching between the "New vs Returning” segment.
Segment heatmap is an exciting feature in Capturly's website analytics toolbox.