First hand visitor insights in real time. Learn more!

Category: UX

UX

How behavioral analytics and UX work together

How behavioural analytics and UX work together

According to UXCam, the primary goal of user behavior analytics “is to identify whether there are any security incidents taking place.” When UX enters the picture, it’s not just about security, you’re focusing on improving the user experience on your website purely through observation.  You know when you enter a website and receive the notification

Read more

UX

8 E-Commerce Web Design Trends for 2023

Ecommerce webdesign trends

It’s time to leave 2022 behind and focus on what’s coming next. Your eCommerce business should be no exception. Building or revamping a good eCommerce website requires an understanding of what’s trending in web design and how to influence user behavior and address your customers’ needs. In this article, we’ll explore 8 eCommerce web design

Read more

UX

UX Strategy: Matter and Importance

UX Strategy: Matter and Importance

UX is not just a fancy concept, a popular term, or a modern-day sphere to be in. The UX (user experience) presence is inseparable from any created product. A top product still doesn’t suffice for satisfaction. What matters is the experience it gives to the end users.  Experience is why you and your team design

Read more

UX/Website Analytics

How to Improve UX by Using Heatmaps

How to Improve UX by Using Heatmaps

You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into

Read more

UX

How To Design a Successful Checkout Page That Converts

How To Design a Successful Checkout Page (1)

While attracting customers to your site and convincing them to make a purchase is crucial for the success of your e-commerce business, this doesn’t always guarantee a sale.  For many websites, it’s usually the shopping cart and checkout page design, along with a site’s functionality, that can make (or break) a customer’s purchase.  So, how

Read more

UX

Essential Factors of UI/UX Design for Mobile App Development

essential factors of ui/ux

Most people surf the internet or use other digital services on their laptops or smartphones. Both these platforms are super popular among users. A laptop or desktop is highly recommended to access websites, while smartphones are known to create an impeccable (UX) user experience. Nowadays, smartphone apps are gaining popularity globally. We are struggling to

Read more

UX

How to Use Quantitative and Qualitative Tests for User Experience (UX)

qualitative and quantitative

Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis.  Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing

Read more