The COVID-19 pandemic has had a volatile impact on the global economy. While retail sales tanked in the brick-and-mortar set-up, the online business arena saw a phenomenal acceleration. According to a source, at least 85,000 businesses – both B2B & B2C – set up their online stores to capture their niches that have now shifted
Are you thinking about redesigning your website? You should take into consideration that once your page loads, people form an opinion in .05 seconds. There is no place for unnecessary elements and bugs there. However, there are some things to keep in mind when redesigning a website. This article will explain what a website redesign
Advanced Heatmap Insights: Combine with Other Tools and Differentiation from Eye Tracking
A good heatmap software comes with a toolset that can help you visualize what is happening on your website. Paintings or photos are worth a thousand words and heatmaps are quite similar in nature. They can provide you with an abundance of valuable information you can use to your advantage. However, you still need some
Have you ever felt that your conversion rate is too low? Actually, the value of conversion rates can be very different and variable across different online industries. The average conversion rate for websites is 2.35%, however, the average return on investment (ROI) for those using CRO tools is 223%. CRO statistics indicate that investing in
Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently. An increase in profits will massively take your
Conversion rate optimization tools have proven to have an ROI of a whopping 223% for businesses across all niches. No brand or company in the world would not want more conversions, right? However, only about 22% of users are satisfied with their conversion rates. But how can you increase the chance of people buying your
There is huge potential in utilizing session replays in 2021 if you know how to use them to your advantage. With this strong tool in your hands, you can take a look at how users interact with your website or web application. Generating a playback of a users’ journey can help you understand your digital
If you have been using ‘sales pipeline’ and ‘sales funnel’ interchangeably to mean the same thing, you have probably been misusing them and should make sure you learned the difference so you can use both effectively. Sales pipeline and sales funnel are both terms that describe the flow of prospects through a sale, but there
Whether you’re selling products, offering a service, or a little bit of both, it’s likely that you’re always looking for ways to make more sales through your website. The good news is that content marketing can help you improve your SEO, boost your conversion rate, and attract more traffic to your website. In this article,
With there being an infinite number of businesses nowadays, both online and not, it is essential for your brand to stand out to achieve success. You can earn some success level without being niche, especially if your product or service is highly sought after. Yet, niche branding can make your brand easily identifiable and push