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While attracting customers to your site and convincing them to make a purchase is crucial for the success of your e-commerce business, this doesn’t always guarantee a sale. For many websites, it’s usually the shopping cart and checkout page design, along with a site’s functionality, that can make (or break) a customer’s purchase. So, how
It is a known fact that e-commerce is on the rise these days. There is no question that online sales will reach $6.54 trillion by 2022. A simple analysis of the numbers indicates that even with the predicted increase in online sales, there is still room for plenty of online money-making opportunities. It may be
Whether you’re a small business or large, your website will fall short if you don’t leverage social media to drive traffic and brand awareness. Social media is the perfect tool for sparking interest in your brand when potential customers search online. It is one of the best ways to increase exposure and website traffic, but
“Data is what you need to do ANALYTICS, information is what you need to do BUSINESS” Aren’t we all governed by data and interpreted by analytics? From marketing to sales, organizations these days are using business analytics tools to derive meaningful insights to help grow their business. Sales professionals use business analytics to analyze the
As we progress through the Fourth Industrial Revolution, the demand for some jobs increases while others are falling. Due to this trend, many entrepreneurs and economists are concerned about future employment stability. While some occupations will be lost, experts across the board, from finance to supply chain, anticipate that the newly created jobs will surpass
Since the pandemic, many businesses saw an eCommerce store as a luxury. Nowadays, after lockdowns, restricted travel, and remote working, eCommerce has become a necessity. For an abundance of those businesses that created online stores during the pandemic, their sales have boomed, and websites have become incredibly popular. This rapid growth offers many opportunities, but
From chatbots to augmented reality, there is no denying that e-commerce is continuously changing. Some may be fads, while others can lead to a dramatic shift in the industry. This includes the reason customers choose to buy from your online store. Sure, affordable pricing is integral in compelling customers to buy your products. But how
Content marketing is a core element of any online business that you run. It helps spread the word about your product or service in the market. That’s why business owners publish tons of blog posts, create YouTube channels, and find ways to produce different forms of content. But how to create content that your audience would like
You’ve launched your e-commerce store and you’re spending a lot of money to market your products, but the problem is you’re not getting any more sales. One problem is you could be focussing on the wrong marketing channels. Why struggle to market your store when you can use search engine optimization (SEO) to get free traffic and then
Advertising is a crucial aspect of running a successful business. It helps you reach out to new customers, and show off your product or service to the world. Without advertising and marketing, gaining new customers for your business would be challenging. They also help you stand out above the competition and allow you to differentiate