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Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its
One of the advantages of online business is that everything is measurable. Starting with how many visitors your store had, in a certain period, which pages or products were the most visited, and which were the best sellers. Moreover, how many visitors browsed on average or what they searched for, up to the amount of
Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing
A decade ago, the use of artificial intelligence, voice search, and cryptocurrencies sounded like a sci-fi concept. Today, those are inevitable aspects of the digital marketing landscape. With their help, marketers can get the most out of their data, personalize customer experiences, and create data-driven marketing campaigns. To help you stay on top of
Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, SEO-friendly blog and wait for the magic to happen, but your blog conversion rate may still remain low. Surely, there’s something amiss! Many websites get high blog conversion rates and what they
First off, let us explain what this session recording we are talking about here is. We are discussing a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful tool is
The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
We know, that establishing an online business can be hard, growing it may be even harder. There is a certain urgency to eCommerce, the time to go online is now, and currently, the opportunities for virtual enterprises are endless. After that you have created an online presence, the next step is to scale up the
Conversion rate is a statistic to determine how many visitors or prospects turn into paying customers or leads for a business. It’s one of the most important numbers for businesses today, and chances are you’ve been tasked with sending visitors down your conversion funnel. With email, blog, and online ad campaigns becoming more competitive every
A heatmap software is one of the most important website analytics tools you need to get if your goal is conversion rate optimization. Such a tool can be used in many different ways, all for the long-term growth of your online business. Heatmap tools come with a range of features and we are going to