Conversion rate and ROI are probably some of the most thrown-around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness, and
Building social proof is a significant marketing strategy every expert marketer should consider for their business goals. This marketing tactic helps you to influence your audience and increase the conversion rate of your website. Social proof is a necessary element that gives credibility to your website. Nowadays, customers have changed their attitude toward online shopping.
It’s already 2021 and a lot has changed in the world of SEO in 2020. Ranking a website in Google is not going to be easy if you follow the same old SEO tactics. There are thousands of websites writing about SEO tips and tricks but you will not get any results if you follow
Most businesses often begin small, which is where Shopify excels the most since the platform provides easy-to-use solutions to drive growth. When it’s time to drive real growth to your online business, you might have to move outside of Shopify. Shopify has made it easy to integrate with third-party applications, making it possible to enhance
There are some sources where you can get ideas for conversion. Different industries have different businesses, and different businesses have different goals. The main metrical goals in e-commerce are RPV (Revenue per visitor), CRO (Conversion Rate Optimization), and AOV (Average order value). You can focus on either acquisition or conversion. The acquisition is about gaining
The holiday season is here, and with it, the usual yearly increase of traffic on websites, especially on e-commerce sites. To make the most out of the holiday season, there are some things that you should do and some things that you shouldn’t do to increase your traffic. In this article, we will focus on
Do you feel like you’re not getting the success you should be getting with your conversion funnel? Don’t worry, there are probably many ways how you can change your funnel and make it more successful. You have an irresistible offer and a very nice product, but your conversions are just not where they should be.
Whether you are an online marketing newbie or a veteran in web analytics, you must have heard of Call-To-Action or CTA for short. This abbreviation is commonly used in website optimization and conversion-related topics. This marketing term appears in the form of an image, text, button, or other types of content. Call-To-Actions are intended to
Every year, e-commerce is rising bigger and bigger. It has become a major force in the global economy. The online market is expected to develop by 56% by 2020. While other traditional markets are expected to rise by just 2% in the same period. It’s necessary for companies to develop a solid online marketing strategy.
The world switches to mobile: there are already 3.5 billion people use smartphones, and the number will grow to 3.8 billion by 2021. The desktop-only approach isn’t going to work these days. No matter what product you’re making—a blog, news portal, online shop, or e-learning website—it must look good on mobile devices. There are two popular