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Digital marketers have to show their clients and teams that what they are doing is valuable. That’s why they have to do data-based reporting regularly when working in the e-commerce industry. On the one hand, it shows their accountability and performance, which is crucial for long-term client retention and account management. In fact, it’s only
User onboarding is a popular term frequently thrown around within the software industry, but what exactly does it mean? Essentially, user onboarding boils down to the way you teach a customer to use – and love – your product, often before they’ve even committed to it. When done well, user onboarding can: transform a trial
Web design is a huge discipline with many schools of thought. You have those who rely on dark patterns to get users to take action, other organizations swear by brutalism. Don’t forget about material design and minimalism. Whatever school of thought you happen to belong to, there are common web design elements almost every website has. When
The restaurant industry is currently undergoing a technology-driven disruption, much like it’s retail and hospitality counterparts. The largest two disruptors? Online ordering/food delivery and the injection of new restaurant POS systems and other SaaS tools to help restaurants manage, monitor, and market their business. In fact, online ordering is growing 300% faster than dine-in experiences,
The holiday season is coming, and with it, increased activity of users on e-commerce websites. Everyone is looking for a gift to buy for their relatives, loved ones or just something for themselves. It is the time when we see many great offers and discounts, which only further attracts us to buy something online. The
Every ecommerce business dreams of having a consistently high conversion rate. But the reality is, 7 out of every 10 visitors leave the checkout page without buying anything. This is a serious point of frustration for many store owners: how do you push more of those visitors to click that all-important “buy” button? There are in
Certain products that we use in our lives seem to fit so perfectly, mirroring the feelings that we experience when the final missing block of the jigsaw is found. How in the world are these products so well-designed while, on the other hand, there are some products that only the mere idea of using them
As a business owner, your website is one of your most valuable assets. It’s online 24/7, acting as a representative for you and your business. It is likely one of your most valuable sale’s team members. Ten years ago, you could have set up a website and let it work on its own. Nowadays, though,
Everyone who owns or manages an online business has to deal with analytics at some level. Nowadays, analytics is often time-consuming. However, it can offer endless possibilities as we can draw conclusions from sharing social networking content and getting feedback on it. We have far more tools for analysis than we think. Understand the need
Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus