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The holiday season is coming, and with it, increased activity of users on e-commerce websites. Everyone is looking for a gift to buy for their relatives, loved ones or just something for themselves. It is the time when we see many great offers and discounts, which only further attracts us to buy something online. The
Every ecommerce business dreams of having a consistently high conversion rate. But the reality is, 7 out of every 10 visitors leave the checkout page without buying anything. This is a serious point of frustration for many store owners: how do you push more of those visitors to click that all-important “buy” button? There are in
Certain products that we use in our lives seem to fit so perfectly, mirroring the feelings that we experience when the final missing block of the jigsaw is found. How in the world are these products so well-designed while, on the other hand, there are some products that only the mere idea of using them
As a business owner, your website is one of your most valuable assets. It’s online 24/7, acting as a representative for you and your business. It is likely one of your most valuable sale’s team members. Ten years ago, you could have set up a website and let it work on its own. Nowadays, though,
Everyone who owns or manages an online business has to deal with analytics at some level. Nowadays, analytics is often time-consuming. However, it can offer endless possibilities as we can draw conclusions from sharing social networking content and getting feedback on it. We have far more tools for analysis than we think. Understand the need
Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus
The subject of the following case study is Rackhost Ltd., a Hungarian domain and web hosting registrar. Learn how to increase conversion rate, and how to reduce cart abandonment with a few simple modifications for a fully optimized website. Before we get into any optimization process, it’s important to know how to use CRO. How
Regardless of the fact that you are a one-man-army CEO or a member of a marketing team, eventually, you’ll start looking for ways to improve further. Who wouldn’t want a lean money-making machine? The goal of this article is to provide you the best tools out there that every CEO, CMO, PM, or marketer should
Do you put a lot of effort into building your webshop, but the sales are still lagging behind? We were in the same situation with our real estate listing page. Despite our continuous hard work, the results fall short of our expectations. Then, we met behavioral analytics and it was a huge step forward and
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is