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2021 is shaping up to be a weird year, probably even more bizarre than 2020. That’s because the impact of Covid-19 and the changes that are happening this year will take effect in 2021. The pandemic has broadly benefited the digital marketing industry, increasing engagement with it, and intensifying competition. There have been drawbacks, too,
There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and improving conversions. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results. While it is true
With the summer in full swing, we are all looking forward to our summer holidays. Whether it’s lying on a beach all day or spending the vacations actively, probably the last thing most vacationers will be thinking about is spending money online. As the temperature soars, the e-commerce sale rates will cool off. That is
COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works. Customer expectations are changing. And this uncertainty is also present in the world of
Can we take a second to acknowledge the fact that online business is considered as one of the most profitable ventures – all thanks to opportunities in the e-commerce realm? As a result, more and more companies are found taking advantage of several platforms like WooCommerce, BigCommerce, Magento, Shopify and so more. While conducting any
Are you ever left baffled why you have so many visitors to your site, but barely any of them are converting into paying customers? Or wonder why they spend so much time browsing your website and adding to their cart, only to abandon it at the checkout? Wouldn’t it be great to mind-read your customers
Improving your conversion rate optimization (CRO) means a visitor to your website completed a defined goal. This could be anything from purchasing a product, filling out a quote request, or downloading a white paper. This all leads to the growth in success for B2B lead generation. While hiring an SEO agency can get traffic driving
UX writing is a quickly developing occupation that requires knowing how to design digital products using words. Being a UX writer means to create flawless and intuitive user experiences with digital products such as websites and apps. With the current demand for UX writers being very high, a lot of copywriters and content writers are
Mobile payments are fast, safe, and convenient. This is why they have become the most popular way to accept in-person payments. By the end of 2020, mobile payment volume will have exceeded half a trillion US dollars. There is no end to NFC (near field communication) payment growth insight, which is why there is no
Are the people visiting your website for the first time remain more than 5 seconds or leave before that? Do you have a high bounce rate? Are the visitors able to navigate through your website and find the services or web pages they are looking for? If you are finding trouble in delivering a great user