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Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus
The subject of the following case study is Rackhost Ltd., a Hungarian domain and web hosting registrar. Before you dive into the study, here’s a short slide version of it: Behind the company, there is a great team of people who do the development, and a visionary marketing team with cost-effective management. So you might
Regardless of the fact that you are a one-man-army CEO or a member of a marketing team, eventually you’ll start looking for ways to improve further. Who wouldn’t want a lean money-making machine? The goal of this article is to provide you the best tools out there that every CEO, CMO, PM or marketer should
Do you put a lot of effort into building your webshop, but the sales are still lagging behind? We were in the same situation with our real estate listing page. Despite our continuous hard work, the results fall short of our expectations. Then, we met behavioral analytics and it was a huge step forward
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is
Are you already for working on an e-commerce business, but there’s always something to optimize on your store? You are not alone. Nowadays, you will always find something new to try or to develop in your online store. It doesn’t matter if you are a marketer, a product owner or the business owner itself. But
Are you cautious? Do you collect all the information you can have before making a purchase decision? We have great news for you. We just created an easy-to-understand comparison table for you to find the best solution for behavioral analytics. Finding the right tool can be more effortless. Summing up all the different tools, plans,
Optimizely is one of the most popular tools among CRO professionals. Those who already use Optimizely have insight and can verify that it is one of the best tools out there for A/B testing. What makes Optimizely so great For starters, it’s full-stack. If that doesn’t ring a bell, then let me put it this
Session replays have become one of the most common and important tools for solving conversion problems and dealing with funnels on your site. The tools have become very sophisticated in recent years, so much that they even tell you which users have been visiting your site which allows for better segmentation of users as well
Session replays are one of the most important tools for the analysis of your website. They can give you the edge over your competitors in combination with other web analysis tools. Session replays answer one of the most important questions for a web developer: what are the users doing on my website? How do they