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Did you know — according to a survey, 98% of customers are dissuaded from buying a product owing to incomplete or incorrect content? In fact, half the shoppers return the product they buy because it doesn’t match the description that went along with it on the e-store. Who knew content could affect your sales to
Introduction As people talk about your business, it’s clear that customers expect better service at every touchpoint. And if you own a website, it’s the best place to optimize your sales funnel for better conversions. It’s always easy to rely on sales numbers to track conversions. But conversion isn’t always on a large scale. It
We all know that content is king, but what is content without content analytics? Marketers today focus on creating high-converting copies that sell their message and help them reach their goals. In addition to, while content creation is a demanding task that requires both creativity and resourcefulness. It means nothing without proper content analysis. Not knowing
So you want to pursue UX design as a career? Are you worried about the future of UX as a discipline or that robots will take your job? Do you want to stay ahead of your competition by eyeing future trends? If you answered yes to any of these questions, this guide is for you!
A conversion rate is a percentage that reflects the number of visitors who have completed a particular action divided by the total number of page views. A good marketing strategy will help you maximize your product’s value and increase its exposure to more potential clients, which can lead to increased sales. There are different kinds
E-commerce offers a competitive advantage to those who know how to engage customers and close the sale. The design of your product pages is like your storefront to the world. People will either get the information they need and make a purchase, or they’ll bounce away to a site that meets their needs. Insider Intelligence
The Internet community and the number of websites are vast, only to be outnumbered by the plethora of web analytics-related terms that sound similar but have different meanings. Have you ever felt lost between terms like pageview, visit, and session? We are here to help you out on this one. In this article, we clarify
All the different stages of your customer journey deserve your attention. When you constantly invest time and money into boosting your brand awareness, doesn’t it make sense to start leveraging that awareness to build more engagement and consequently profit? If you’re already able to bring people to your website – kudos to you! That kind
If you want to see your website from the visitors’ standpoint, then session recordings tools are the way to go. Watching session replay recordings will allow you to carry out an in-depth analysis any time there are questions to be answered regarding your users. Start using one of the most powerful web analytics tools right
The secret behind running a successful business and keeping things afloat has good conversation rates. Without optimizing conversion rates, you cannot reach your sales and revenue goals and thus may struggle to keep your business going. Hence, Conversion Rate Optimization (CRO) is usually one of the top priorities for most businesses. But, what does User