A conversion rate is a percentage that reflects the number of visitors who have completed a particular action divided by the total number of page views. A good marketing strategy will help you maximize your product’s value and increase its exposure to more potential clients, which can lead to increased sales. There are different kinds of digital marketing strategies for increasing conversions depending on what channel or mediums you choose such as SEO, content marketing, email newsletters, digital ads like Google Adwords and Facebook Ads among others.
In 2021, there are a lot of ways to market your business. You can use social media and/or email marketing as well as mobile apps or local events for example to drive more traffic towards your brand. Here are some results-driven marketing strategies that can maximize your business conversion rate.
Table of Contents
Educate people with your content
There is no doubt that content is still the king in 2021. Content marketing works because it educates your audience with valuable content they can’t find anywhere else, which increases customer loyalty and satisfaction.
Content marketing has exploded since its inception over a decade ago because this approach to digital communication allows businesses and brands to create value for their customers while also building relationships through consistent messaging on social media platforms or other forms of online publication such as e-books, infographics, videos, etc., resulting in increased brand awareness. In 2020, According to HubSpot, 70% of marketers were actively invested in content marketing.
So, if you’re content is not educating your audience, then you’re wasting your time and money. And there is no sense of leads, sales, and conversions in the absence of educational and meaningful content.
Get more personalize your marketing messages
Personalized marketing is what will create a positive experience for customers. 33% of marketers said that personalization will be the most important marketing capability in the future, so it’s definitely something worth investing your time rather than ignoring and giving up on!
You can’t win over customers with broad impersonal marketing messages anymore. Customers want and expect more than a simple “one size fits all” approach nowadays where they’re simply targeted based on their demographics or general interests. Through personalized communication channels like email campaigns, especially tailored for each customer’s needs or preferences would create positive experiences which ultimately end up building an association between brands and consumers characterized by deep mutual understanding at both ends.
By personalizing your marketing content or messages, you’ll get happier, more loyal customers. Personalize messaging also increases the likelihood a user will read or listen to an email/advertisement because it is relevant to them specifically instead of being sent out en masse like traditional mass-marketing campaigns do (which are rarely ever engaged with). One study found that personalized emails have 50% higher open rates than non-personalized ones due in part to human curiosity; we want information on things that are personally relevant to us rather than general advertisements which attract little interest from users who don’t closely relate themselves with those products or services.
Update the content you’ve already published
Make sure you are updating your old published content to provide your readers evergreen content. By updating your old content you can also retain your traffic and visitor interest. After some testing, we found that making simple updates and tweaks – such as changing the date of an article or adding fresh images –and most importantly changing the publication date of articles can boost your ranking because Google prefers fresh content. Here are a few tips on how to upgrade your content to get better results:
Know how can updating old content can help with your rankings and things that you can fix while updating your old content:
- Improve your click-through rate
- Fix grammar and spelling mistakes
- Show Google that your content is fresh
- Improve your content’s accuracy
- Improve the freshness of your entire site
- Show value by removing broken links
- Link to newer, better resources
- Include multimedia for better rankings
- Improve how often Google indexes your site
- Optimize for the right keywords
- Share your content and promote it again
- Fix any issues with recent Google updates
- Repurpose your content for more backlinks
- Leverage the value of your old content
Use more video content (again)
Companies can increase customer engagement by providing videos that teach, feature reviews from customers, or give a glimpse into the company’s inner workings. Marketing through video has been a popular digital tactic for some time now. However, it’s also considered one of the most important marketing strategies this year as well!
If you’re already spending time and money on video content creation, then you need to stay in tune with the video content creation and marketing this year too. If you’re a video content creator and don’t know how to market your video then you can take the help of these best video marketing tools recommended by industry gurus.
Previously, the only way to get a message out there was through paid advertising. This meant that you had no control over what people saw or who they reached with your ad spend. Nowadays, it’s all about word-of-mouth marketing and live streaming allows companies like Facebook Live and Twitter Periscope to broadcast their messages directly from within social media apps in real-time without paying for ads on TV or radio stations!
With that, live content has the ability to generate greater impressions than posts published in newsfeeds. Live streaming is free and takes a short amount of time to produce making it more accessible for brands looking at cost-effectiveness when compared with paid advertisements or influencer marketing campaigns which have limitations on timing options such as campaign length, location restriction, etc. Now you understand that how Livestream is a great way to market your product and services and you must include this platform in your marketing strategies.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization which can help businesses increase online exposure so they will generate increased revenue from potential customers who are searching the web with specific queries related to product or service offerings.
SEO is a marketing strategy that helps businesses gain visibility on the web. Businesses interested in SEO would want their website to be found easily by search engines, resulting in more traffic and revenue generated through internet searches for keywords relevant to the products or services offered.
Search engine optimization is an important part of inbound marketing and it increases awareness about a website by making sure they appear among the top unpaid (or “natural”) search results. SEO works together with other tactics to create effective content for your target audience so that you can reach more people than ever before.
Here are a few key benefits of SEO for your business:
- SEO boosts your credibility
- SEO doesn’t have to cost you anything
- SEO supports content marketing
- SEO maximizes PPC campaigns
- SEO gives you a competitive advantage
- SEO can help you reach more people
- SEO helps you rank better in local searches
- SEO improves website usability
- You get quantifiable results
- SEO improves user engagement rates
Search Engine Marketing/PPC
Search Engine Marketing or SEM has been one of the best ways businesses have adopted over time due to its great efficiency from an ROI perspective which makes it attractive for small scale local enterprises who seek high returns on investment directly proportional to their advertising budget spent unlike many other popular online platforms available today where marketers need not spend much cash but still get good return rates thus making them less.
As the name suggests, pay-per-click (PPC) links are an online advertising strategy that companies use to increase website traffic through paid ads. The company sponsors a link that appears as an ad in search engine results when relevant keywords related to their product or service are searched for. Every time someone clicks on this sponsored result, they’re brought directly back to the sponsoring site and it costs them some money—literally paying per click!
Search Engine Marketing (SEM) is a paid advertising tactic that online businesses use to grow their website traffic and revenue. SEM is also known as pay per click advertisement where you pay when someone searching for terms related to your product and services and click on the ad managed by you on search engines like Google, Bing, etc. Here are a few benefits to using Search Engine Marketing to advertise your business:
- You get a highly intent-driven audience
- It’s quick and easy to manage
- Provide fast results
- You can boost traffic instantly
- You can beat competitors’ search queries
- You have the option to choose negative keywords to avoid irrelevant clicks
- An easy interface to measure your ad campaign performance
- You get complete control over your spending
- You increase brand awareness quickly
- You pay after interaction
- You can target niches geographically
Social Media Marketing
Social media marketing has become increasingly important as a way to promote brands, products, and companies. It is an effective tool because it allows marketers to create different types of customer engagement such as advertising for events or product launches. Social networking sites like Facebook also allow users the chance to share their experiences which give them more influence over potential customers than traditional forms of promotion would do on their own.
Social media marketing has increased in popularity since it provides businesses with various methods through which they can reach out and connect directly with consumers that may be interested in what they have available- especially if those promotions are relevant based on how someone uses social network services such as posting about new merchandise or upcoming community activities where there will likely be people who want these items.
Social media marketing is a useful strategy for promoting content and increasing traffic to websites. This technique uses social networks like Facebook, Twitter, LinkedIn, etc., to promote website content such as videos or images which can increase relevancy in search results within these platforms. Here are some benefits of social media marketing:
- Social media is one of the biggest platforms to create brand recognition
- Social media marketing increases sales
- With Social media platforms, you can measure success with analytics
- Social media marketing discover how to connect with your audience using social listening
- Social media marketing helps you get marketplace insights
- Social media marketing provides a higher conversion rate
- Social media marketing provides better customer satisfaction
- Social media marketing improves brand loyalty
- Social media marketing increases brand authority
- Social media marketing increases inbound traffic
- Social media marketing increases brand awareness
- Social media marketing tell your brand’s story
- Collect data from audience research to improve by using social media marketing
- Social media marketing platforms like Facebook offers an opportunity to remarket your audience
A referral program is a marketing strategy designed to encourage existing customers of a business or service to refer that product or service on their own, usually through personal recommendations. This results in new leads and some percentage of those leads turn into actual new transactions as well as higher revenues for the company involved with less cost than other forms of advertising such as SEO, paid adverting on popular social media platforms, and search engines.
Even though a referral program is sometimes used interchangeably with “referral marketing,” there are specific affiliate programs, customer referral programs, and partner programs that make up these systematic approaches companies take to incentivize people. These systems offer the instant credibility of existing customers to grow a customer base within their own company’s plan structure.
Conversational marketing is a new kind of online advertising that uses automated messages to create relevant conversations with targeted audiences. Conversational Marketing, or CM for short, allows marketers and advertisers the ability to speak directly with their customers using AI-powered bots on various messaging platforms such as Facebook Messenger and Slack.
Conversational marketing is a highly effective way for businesses to communicate with customers. It gets the right information in front of prospects and customers at the right time, through live chat or via an instant messaging bot that asks follow-up questions immediately. Personalized engagement vastly improves user experience, increasing referrals from happy users because relationships are established quicker on conversational channels compared to traditional ones. Conversations happen faster, which leads to shorter sales funnels as conversions tend to take place more quickly when using these methods since conversations lead directly into deals rather than journeys where interactions are not personalized enough resulting in less satisfied buyers who do not want any further contact after leaving your website without making purchases.
Email marketing has many benefits, such as influencing customers’ purchasing decisions and increasing sales. However, it isn’t a game of chance- you need a strategy to reach your target audience successfully (e.g., avoiding spam filters).
Email marketing is an effective way for marketers to increase revenue because they can use strategies like targeting specific prospects or influencing their buying decision to improve conversion rates and open rates. Unfortunately, though emailing randomly won’t always work out due to factors like not reaching one’s target audiences, which could lead them to miss important information from emails that would have been useful if read at all. Fortunately, there are ways around this problem by developing better content so people actually want what you’re offering instead of having ignored any communications.
Email marketing can provide many benefits for businesses. For instance, it is more cost-effective than other forms of advertising and has a high rate of return on investment (ROI). It also allows companies to target specific demographics based upon customers’ interests or preferences. Companies may use email campaigns as part of their overall strategy to increase sales, expand brand awareness, create loyalty with existing clients/customers, etc., which all results in increased revenue generation opportunities.
Instead of just spewing facts and figures, brand storytelling allows you to weave a memorable tale about who your company is, what they do, how they solve problems for consumers’ benefit. Storytelling also includes the values that are most important to this specific company as well as their community involvement efforts to leave an emotional impact on those involved with it.
Brand storytelling is an effective marketing strategy to increase customer engagement with your company.
Brand Storytelling is a technique that marketers use for engaging their customers and potential clients in the brand story so they feel part of it, creating loyalty towards them as well as interest in upcoming products or services. It has been proven successful because people are more likely to remember brands whose stories connect emotionally with them than those which just provide information regarding product features and its benefits on paper, like posters/flyers, etc., without any interesting inputs into the way these benefit each consumer.
The right marketing strategy can be the difference between success and failure. For your business to succeed, you need a solid plan that will help maximize conversion rates (which is the percentage of people who take an action after viewing or interacting with your content). You may think having a website would be enough, but other factors come into play like what audiences you want to reach and how often they see your ads. We’ve created this guide to help walk through different marketing strategies for increasing conversions. Hope you have enjoyed reading this blog!