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From chatbots to augmented reality, there is no denying that e-commerce is continuously changing. Some may be fads, while others can lead to a dramatic shift in the industry. This includes the reason customers choose to buy from your online store. Sure, affordable pricing is integral in compelling customers to buy your products. But how
In today’s digital world, customer experience has never been more important. As a result, companies are scrambling to find new ways of engaging with customers and building lasting relationships. One way that businesses can do this is by using website personalization and sales automation. All this to qualify targeted customers. Ecommerce websites that spend extra
Most people surf the internet or use other digital services on their laptops or smartphones. Both these platforms are super popular among users. A laptop or desktop is highly recommended to access websites, while smartphones are known to create an impeccable (UX) user experience. Nowadays, smartphone apps are gaining popularity globally. We are struggling to
Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing
The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
There is huge potential in utilizing session replays in 2021 if you know how to use them to your advantage. With this strong tool in your hands, you can take a look at how users interact with your website or web application. Generating a playback of a users’ journey can help you understand your digital
When it comes to UX, you need to be aware of the newest trends every year. Why? Because competitors are catching up all the time and as a result, each trend gets oversaturated. This is why it is important to be one step ahead and always utilize the latest UX trends. It is not about
Interaction design is one of those concepts that can’t be explained with a short sentence. One thing that can be said right away is that it plays a huge role in the vast online market formed by countless brands. When it comes to presenting and selling products online, the broad field of interaction design is
The holiday season is here, and with it, the usual yearly increase of traffic on websites, especially on e-commerce sites. To make the most out of the holiday season, there are some things that you should do and some things that you shouldn’t do to increase your traffic. In this article, we will focus on
The world switches to mobile: there are already 3.5 billion people use smartphones, and the number will grow to 3.8 billion by 2021. The desktop-only approach isn’t going to work these days. No matter what product you’re making—a blog, news portal, online shop, or e-learning website—it must look good on mobile devices. There are two popular