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Before we get started on how to increase the Freemium conversion rate, let’s take a look at what the Freemium Model is exactly. The freemium model, a blend of “free” and “premium,” represents a clever user acquisition strategy widely adopted by Software as a Service (SaaS) businesses. This strategy categorizes users into two clear tiers:
To connect with customers effectively, you need to understand them better. While customer data is useful for understanding existing users, attracting new businesses or partners can be challenging. You have to know if they are aware of your products or wish to buy from you. Simply put, all B2B marketers must know at which stage
The session recording is quite a new formula in the online data-driven revolution that can help businesses fix their mistakes. It only appeared some years ago, but it easily has gained its place on the market. Why? Because it can show you your customer’s journey on your site. Not just single steps. The whole route
Your CTAs or in other words, call-to-actions are among the most vital elements of your website! You might wonder why. Well, they may appear minuscule at first glance, but effective CTAs have the power to instantly drive conversions. That’s precisely why it’s paramount to keep them at the forefront of your mind and optimize them
The latest data shows that Google processes 8.5 billion searches a day and 39.8% clicks (CTR) on the ranked 1 organic searches. Click through rate (CTR) of ad results is only between 1.2 – 2.1%. This means more than 97% of people don’t click on ads on Google, and over 50% of the total number
As summer approaches, competition among travel websites heats up. Whether it’s for reserving a hotel room, purchasing a flight ticket, or arranging an entire trip, the stakes are high. The victor in this highly competitive arena hinges on the quality of the website and the strategic tactics employed! While this article is centered around travel
Regarding conversion rate optimization, the appearance of your product page plays a crucial role in influencing customer decisions. This stage often becomes the make-or-break moment for potential buyers, as it is where they ultimately determine whether or not to proceed with a purchase from your webshop. A well-designed and strategically crafted product page holds the
Conversion rate optimization is an area where you cannot read enough advice and tips. After all, there is always more to learn. We’ve already covered CRO best practices a lot on our blog, and we bring it up year after year, as we always find new tips and ideas for you and for your website.
Does your online store have a landing page? If not, it might be time to build one. A good landing page boosts brand awareness, captures lead information, and drives sales, among other benefits. Plus, it’s an opportunity to spotlight your products or services and guide customers where you want them to go. WordStream says the
In today’s world, data is considered one of the most valuable assets for digital marketing and sales. With its unique challenges and affinity for data collection, e-commerce is no exception to this trend. Indeed, e-commerce businesses can leverage data effectively to increase their conversions and revenue, gaining an edge over competitors. From analyzing customer behavior