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Category: CRO

CRO

Best Marketing Strategies to Maximize Conversion Rate

Marketing Strategies That Can Maximize Your Conversion Rate

A conversion rate is a percentage that reflects the number of visitors who have completed a particular action divided by the total number of page views. A good marketing strategy will help you maximize your product’s value and increase its exposure to more potential clients, which can lead to increased sales. There are different kinds

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CRO

Crucial SEO Strategies to Convert More Customers

All the different stages of your customer journey deserve your attention. When you constantly invest time and money into boosting your brand awareness, doesn’t it make sense to start leveraging that awareness to build more engagement and consequently profit? If you’re already able to bring people to your website – kudos to you! That kind

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CRO

15 UX Improvement Tips to Skyrocket Your CRO in 2021

The secret behind running a successful business and keeping things afloat has good conversation rates. Without optimizing conversion rates, you cannot reach your sales and revenue goals and thus may struggle to keep your business going. Hence, Conversion Rate Optimization (CRO) is usually one of the top priorities for most businesses. But, what does User

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CRO

Conversion Rate Optimization Best Practices 2021 Part 2

conversion rate optimization best practices

Have you ever felt that your conversion rate is too low? Actually, the value of conversion rates can be very different and variable across different online industries.  The average conversion rate for websites is 2.35%, however, the average return on investment (ROI) for those using CRO tools is 223%. CRO statistics indicate that investing in

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CRO

13 Tips to Increase Your Email Marketing Conversion Rate

email marketing conversion rate

Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently.  An increase in profits will massively take your

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CRO

Conversion Rate Optimization Best Practices 2021 (Part 1)

conversion rate optimization best practices

Conversion rate optimization tools have proven to have an ROI of a whopping 223% for businesses across all niches. No brand or company in the world would not want more conversions, right?  However, only about 22% of users are satisfied with their conversion rates. But how can you increase the chance of people buying your

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CRO

Sales Funnel Vs. Sales Pipeline: A Comparison

If you have been using ‘sales pipeline’ and ‘sales funnel’ interchangeably to mean the same thing, you have probably been misusing them and should make sure you learned the difference so you can use both effectively.  Sales pipeline and sales funnel are both terms that describe the flow of prospects through a sale, but there

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CRO

5 Ways to Ensure Your Website Content Leads to Sales

Whether you’re selling products, offering a service, or a little bit of both, it’s likely that you’re always looking for ways to make more sales through your website. The good news is that content marketing can help you improve your SEO, boost your conversion rate, and attract more traffic to your website.  In this article,

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CRO/E-commerce

Everything You Need to Know About Non-Linear Customer Journeys

non-linear customer journeys

Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough.  Customer expectations are assuredly going through a considerable transformation. Can

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CRO

Best Tips to Convert a Customer and Improve Conversion Rate

how to build a website that converts

The conversion rate is the most important digital marketing metric and is often the cheapest way to increase sales. Would you rather attract customers by forking out extra money through expanding your paid promotions, or by optimizing your marketing strategy and website? If you value efficiency and a higher ROI, your answer will be the

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