Conversion Rate Optimization (CRO) is the vital practice of increasing the number of users on your page that actually convert. Especially when you pay for each click, CRO is key to ensure you aren’t paying for visitors who aren’t making you money. HubSpot reports that only 22% of companies are satisfied with their conversions. This
Online sales are very tempting for many. There is no need for salesmen or employees. Everything can be measured using all kinds of web analytics tools. Things can be automatized and so on. At first glance, it looks very simple: you launch a webpage run a few ad campaigns, and customers are coming champagne bottles
Having a webshop that drives traffic is one thing. There’s nothing really special about it. It’s basically opening a store in a crowded part of the town. You fire up your marketing and people start visiting you. How neat is that? Too bad if they do a 180 degree turn and leave without any indication
Taylor Swift’s love life is more complicated than the explanation of “almost surely” and you never know who she is dating at the moment. Being Taylor’s boyfriend is quite an unsteady position actually. The singer herself claims, that she’s a typical woman, who cannot be possessed, and is “designed to be single”. Our website’s sales
“Dear Website Owner! Hi! I’m your customer! Or I would have been if your website hadn’t driven me away. So out of the goodness of my heart I decided to notify you about the mistakes you made. First of all: what’s up with this terrible design? The backdrop is a simple shade of mild purple,
Let’s just say you have a great website and absolutely amazing products to sell. Still, you feel like attracting more customers and increasing your website’s traffic would cost a fortune. How else could you increase your revenue then? Here is a solution to your problem: Have you thought about improving your conversion rate instead? It
Optimizing a homepage for free? I am not talking about those conventional analytical methods that many people use, I am talking about real magic happening here. Behavioral analytics is a game-changer when it comes to optimizing your website and hence boost your sales. Have you heard about Tep? It’s an adorable fitness tracking app working like a Tamagotchi.