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Category: CRO

CRO

How To Calculate Social Media Conversion Rate & ROI

how to calculate conversion rates and ROI

Conversion rate and ROI are probably some of the most thrown-around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness, and

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CRO

How to Increase Conversion Rates by Building Social Proof

Building social proof is a significant marketing strategy every expert marketer should consider for their business goals. This marketing tactic helps you to influence your audience and increase the conversion rate of your website. Social proof is a necessary element that gives credibility to your website. Nowadays, customers have changed their attitude toward online shopping.

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CRO

13+1 CRO Case Studies to Increase Conversion Rate

13 CRO cASE studies

There are some sources where you can get ideas for conversion. Different industries have different businesses, and different businesses have different goals. The main metrical goals in e-commerce are RPV (Revenue per visitor), CRO (Conversion Rate Optimization), and AOV (Average order value). You can focus on either acquisition or conversion. The acquisition is about gaining

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CRO

Conversion Rate Optimization with Competitive Shipping

improve your conversion rate

Change of the retail landscape as an opportunity for e-commerce  There is no doubt that the COVID-19 crisis and the resulting restrictive measures have changed and will further shape the retail landscape. In contrast to the general economic downfall of many retail stores, the e-commerce sector ostensibly benefited from the virus. This is mainly due

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CRO

CRO During COVID-19: 5 Tips to Improve Your Conversion Rates

CRO during COVID-19

COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works.  Customer expectations are changing. And this uncertainty is also present in the world of

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CRO

Customer Journey Mapping Guide For E-Commerce

customer journey map

Are you ever left baffled why you have so many visitors to your site, but barely any of them are converting into paying customers? Or wonder why they spend so much time browsing your website and adding to their cart, only to abandon it at the checkout? Wouldn’t it be great to mind-read your customers

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CRO

Are These Mistakes Killing Your Conversion Rate?

these mistakes are killing your conversion rate

Only 22% of businesses are satisfied with their conversion rates. It’s not a particularly motivating statistic, but it does mean there’s a lot of room for improvement.  Increasing the conversion rate is the number one goal for the majority of businesses. More conversions obviously mean more sales, more customers, and more revenue – what’s not

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