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In today’s digital world, customer experience has never been more important. As a result, companies are scrambling to find new ways of engaging with customers and building lasting relationships. One way that businesses can do this is by using website personalization and sales automation. All this to qualify targeted customers. Ecommerce websites that spend extra
Introduction If you’re currently thinking of stepping foot in the booming online business, you’re not alone. With 2.14 billion buyers in 2021, this is a thriving market for providers. But before you jump in and invest a sizable portion of your investment in setting up a shop, you must know that customers also want the
Getting the user to stay on your website and consume the content you have to share is more important than you might think. When we take a look at statistical data that averages out the time spent on websites, the result is always the same: 15 seconds. Once a viewer lands on your website, you
Most people surf the internet or use other digital services on their laptops or smartphones. Both these platforms are super popular among users. A laptop or desktop is highly recommended to access websites, while smartphones are known to create an impeccable (UX) user experience. Nowadays, smartphone apps are gaining popularity globally. We are struggling to
Shopify is an outstanding platform to streamline your business, yet you need to reconsider your content strategy for attracting more visitors to your store. It is interesting to note that around 90% of overall businesses strategize content marketing as a priority in marketing and business growth tactics. Also, when you offer high-value content with relevant information, then
When you launch an online business, you will immediately come to realize that competition is intense. More and more e-commerce companies are popping up as estimates show that there will be a 27.6% increase in eCommerce sales across the globe in the most recently tracked period. The global eCommerce market stands at $4.89 trillion and is only expected
Every company puts plenty of effort into improving its marketing tactics and increasing its sales. It does not matter if it is a startup or an established enterprise. This is likely due to the fact that continuous growth in sales is key to surviving a competitive market. In turn, changing environments force companies to use
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its
One of the advantages of online business is that everything is measurable. Starting with how many visitors your store had, in a certain period, which pages or products were the most visited, and which were the best sellers. Moreover, how many visitors browsed on average or what they searched for, up to the amount of
Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing