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“Data is what you need to do ANALYTICS, information is what you need to do BUSINESS” Aren’t we all governed by data and interpreted by analytics? From marketing to sales, organizations these days are using business analytics tools to derive meaningful insights to help grow their business. Sales professionals use business analytics to analyze the
As we progress through the Fourth Industrial Revolution, the demand for some jobs increases while others are falling. Due to this trend, many entrepreneurs and economists are concerned about future employment stability. While some occupations will be lost, experts across the board, from finance to supply chain, anticipate that the newly created jobs will surpass
Since the pandemic, many businesses saw an eCommerce store as a luxury. Nowadays, after lockdowns, restricted travel, and remote working, eCommerce has become a necessity. For an abundance of those businesses that created online stores during the pandemic, their sales have boomed, and websites have become incredibly popular. This rapid growth offers many opportunities, but
From chatbots to augmented reality, there is no denying that e-commerce is continuously changing. Some may be fads, while others can lead to a dramatic shift in the industry. This includes the reason customers choose to buy from your online store. Sure, affordable pricing is integral in compelling customers to buy your products. But how
Content marketing is a core element of any online business that you run. It helps spread the word about your product or service in the market. That’s why business owners publish tons of blog posts, create YouTube channels, and find ways to produce different forms of content. But how to create content that your audience would like
You’ve launched your e-commerce store and you’re spending a lot of money to market your products, but the problem is you’re not getting any more sales. One problem is you could be focussing on the wrong marketing channels. Why struggle to market your store when you can use search engine optimization (SEO) to get free traffic and then
Advertising is a crucial aspect of running a successful business. It helps you reach out to new customers, and show off your product or service to the world. Without advertising and marketing, gaining new customers for your business would be challenging. They also help you stand out above the competition and allow you to differentiate
Do you know that Magento is the world’s most famous e-Commerce platform? Well, there are some who argue that it is the 2nd most famous, and the top position goes to WooCommerce. Regardless of the position, Magento is highly recommended for creating unique and fully customized e-commerce stores. If you are a start-up or a
E-commerce businesses can have an edge over competitors only if they follow a multi-channel marketing strategy. It helps them reach many prospective customers through various platforms such as online and mobile stores, social media channels, emails, and apps. On the report of Shopify, multi-channel marketing and selling accelerate profits by 38%, 120%, and 190% with increased channels.
There are currently tens of thousands of website templates to choose from in the market in whatever niche you want. Of course, these templates are much more cost and time-effective, as you don’t need to hire a team of design professionals. All you need to do is buy the theme, follow the instructions and get