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Retail ecommerce surpassed $4.9 trillion in worldwide sales in 2021. And there’s no slowing down in sight. So how do you capture a slice of this lucrative pie? It all starts with choosing the proper payment solution for your ecommerce business. After all, if you don’t have a payment solution, there’s no way for your
One of the most important aspects of user experience (UX) research is analytics. By understanding how users interact with your content, you can make informed decisions about what to change or improve in order to meet their needs better. However, simply relying on web analytics data isn’t enough – you also need to understand why
Setting up a startup can be quite a challenge. There are many factors that you need to consider when you are setting up a startup. You want to set it up in a way that will maximize the growth potential of it. One area that can help your startup grow faster and gain friction in
Imagine that you have attracted several leads to your site, but only a portion of them make a purchase. So what to do now? Conversion rate is a quintessential metric when we talk about measuring the success of your online business. In terms of sales, it indicates how many leads are “converted” (i.e. become paying
These days there are as many SEO tools out there as grains of sand. How are you supposed to sift through 100s of options to find the 1 or 2 best tools for your business? Doing so would take countless hours and still may not end up fruitful. The problem is: you absolutely have to
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about
Ready to grow your business? Knowing your potential customers lets you expand the sales of your brand rapidly. Once you know everything about your target audience— it’s time to narrow down ways to sell them. Mastering how to sell a product—online or offline— allows you to give your business a chance to stand out. A