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Capturly vs Mouseflow

Are You Looking for a Mouseflow Alternative?- Dive into Capturly vs. Mouseflow!


In today’s rapidly evolving digital landscape, isn’t understanding user behavior paramount? While Mouseflow has long been a trusted name in this domain, a wave of professionals is on the lookout for Mouseflow alternatives that might offer fresh perspectives and features.

Capturly vs Mouseflow

Enter Capturly—a platform that promises a unique approach to user analytics. In this head-to-head comparison, we’ll dive into the features, strengths, and potential weaknesses of both platforms. Could Capturly be the alternative you’ve been searching for? Let’s find out together!

Looking for a Mouseflow Alternative? Let’s meet Capturly!

Born in 2016, Capturly stepped into an era thirsty for crystal-clear insights. Our simple mantra? “Know your users and skyrocket those sales!”


A bit earlier, in 2009, Mouseflow carved its path, collaborating with giants like Philips and Ford along the way. Their belief? Real data equals real confidence. In today’s whirlwind digital realm, having that assurance sets you miles ahead.

What Do Smartlook and Capturly Offer?

At first glance, given their competitive positions in the market, Capturly and Mouseflow seem to offer parallel toolsets. Here’s a quick rundown of the offerings that both companies provide in their respective plans:

capturly logoMouseflow logo
Session recordingsSession recordings
Conversion funnelConversion funnel
Traditional analytics platformForm analytics

Yet, a deeper dive reveals distinctive functionalities and inherent differences.

Delineating the Nuances in Heatmap Services

At Capturly, we’re proud to stand as a Mouseflow alternative as a leading heatmap service. We, both of us, are experts at gathering detailed information and giving our users simple tools for click and scroll heatmaps. Just like Mouseflow, we also provide more than 10 filter options to help users dive deeper into their data.

Diverse Heatmap Offerings

Both companies offer a robust array of heat maps. While Mouseflow boasts six distinct heatmap options—including click, scroll, attention, movement, geo, and live heatmaps—it particularly shines in this aspect of the comparison.

However, it’s worth noting that having more tools or options doesn’t always translate to better outcomes. Sometimes, a simpler and more focused toolset can lead to clearer insights and more efficient workflows. The key is not just the number of tools, but how effectively they serve the user’s needs.

Mouseflow Heatmap
Mouseflow Heatmap

Capturly, however, shouldn’t be quickly dismissed. Although it might appear that we’re not maximizing the potential of unique heatmaps, a deeper look reveals a different story. Much of the data you can obtain from Mouseflow’s heatmaps can also be extracted from Capturly’s advanced statistical and filtering features, leading you to similar insights.

Capturly Click Heatmap
Capturly Click Heatmap

The core difference lies in their approach to data extraction.

Moreover, Capturly offers a unique heatmap known as the segment heatmap. With it, users can distinguish between various segments and observe the nuances between them. Given its vast range of variables and filtering options, the segment heatmap often presents as a spectrum of colors.

A prime use case would be analyzing the behaviors of new versus returning visitors or comparing user interactions across different devices. This allows for a more granulated understanding of user behavior on your site.

Capturly Segment Heatmap
Capturly Segment Heatmap

💡 Tip: When analyzing your segment heatmap, focus on differentiating between new and returning visitors. This will help you understand how first-time visitors interact with your website compared to those who are already familiar with it.

In summary, Mouseflow offers an extensive range of heatmap types for diverse data visualization needs. In contrast, Capturly focuses on specialized heatmaps complemented by robust statistical and filtering features, ensuring users get deep insights tailored to their specific requirements.

Mouseflow’s Unique Feature: Downloadable Heatmaps

Mouseflow enables users to download heatmaps, a feature not commonly found among other analytics tools.

This doesn’t merely restrict you to in-platform data analysis; instead, you can transfer the comprehensive heatmap results to your personal computer. This capability paves the way for extended data storage or the possibility of integrating it with other software platforms for a more nuanced analysis. Such insights might transcend what the native tool itself offers, thus broadening your analytical horizon.

This feature, as of now, remains exclusive to Mouseflow and isn’t available with Capturly.

Comparing Session Recordings

Session recordings are undeniably a cornerstone of insightful data analysis.

Is there a more revealing method to understand your visitors than watching their real-time interactions? Probably not! However, the essence of a robust session recorder isn’t merely in the recordings. After all, who would want to sift through days’ worth of footage?

It’s the added features that elevate the tool.

These might include expansive filtering options, detection of rage clicks or JavaScript issues, or even a feature to share findings with your team. Interestingly, these premium features are present in both Capturly and Mouseflow.

But do they differ in any substantial way? When we dive into the nuances of their session recording tools, we discover a plethora of distinct attributes.

Decoding User Experience: Beyond Friction Events

Every digital analytics tool can flag a user’s hiccup on a website, but discerning whether it’s a slight stumble or a complete halt is the real challenge. 

Enter Mouseflow with its unique ‘friction point system’. Instead of merely highlighting the problem, this system quantifies it. Encountered a Javascript error? That’s an automatic 3-point bump on the friction score.

Mouseflow Session Recording
Mouseflow Session Recording

Mouseflow’s scoring system is clear-cut, ranging from 0 to 5:

  • A stellar score of 0 signifies a silky-smooth session, ensuring users are happily engaged.
  • A glaring 5, on the other hand, indicates a session filled with hurdles, often causing users to prematurely exit your site.

While this scoring method is revolutionary, it’s worth noting that Capturly also diligently tracks website pain points, including rage clicks and Javascript errors. While Capturly may not label it with a ‘friction point’ badge, our tracking ensures you’re always informed about any disruptions in user experience. In essence, while the tools and terminology might differ, the ultimate objective of enhancing user experience remains paramount for both platforms.

Two Detected Errors: Speed Browsing vs. U-turn 

In the dynamic realm of data analytics, understanding user behavior is paramount. Two intriguing patterns, ‘Speed-browsing’ and ‘U-turn’, offer deep insights into user navigation. Let’s delve into the nuances of these patterns and see which offers more actionable feedback for website optimization.

Mouseflow’s ‘Speed-browsing’ involves users swiftly navigating multiple pages, either due to certainty or in search of elusive content. Recognizing consistent speed-browsing patterns can help optimize content positioning. Mouseflow detects speed-browsing, while Capturly currently does not.

On the other hand, Capturly provides the ‘U-turn’ insight. It captures when a user moves from page A to B, briefly remains on B, and returns to A, signaling user frustration or confusion, possibly from misleading menus or faulty links. Mouseflow doesn’t offer this feature.

In terms of effectiveness, while speed-browsing detection offers insights into user navigation patterns, the ‘U-turn’ insight directly highlights problematic areas, making it more actionable and potentially more useful for optimizing user experience.

💡 Tip on Using U-turn Tracking: If you run an online store and launch a new collection, a banner on your homepage might direct users to it. However, if Capturly’s U-turn insights show users quickly returning to the homepage from the collection page, there’s an issue. Maybe the collection doesn’t match the banner’s promise, or there’s a loading glitch. Tracking U-turns helps swiftly pinpoint and resolve such mismatches, ensuring promotions hit the mark and users aren’t left frustrated.

Live Session Replays – Capturly’s Unique Feature

Ever watched a sports match with a delay? You’d know the frustration. Now, apply that to the digital user experience, and you’ll grasp the power of live session replays.

Real-time insights are more than just convenience—they’re a lifeline. Especially in the B2B world where stakes are high. Suppose you’re running a limited-time webinar or an exclusive product launch. If a potential client or partner encounters a hiccup, every second you’re unaware of is a potential opportunity lost.

Capturly Session Recording
Capturly Session Recording

Imagine an e-commerce site during Black Friday sales. Customers are frantic, aiming to grab deals before they run out. Now, if a checkout page isn’t loading, with live session replay, you’re on it instantly, ensuring minimal sales disruption.

Capturly offers this live insight, standing out from competitors like Mouseflow. It’s not just about spotting hitches but capitalizing on opportunities. By understanding and responding to user behavior instantly, businesses can enhance user experience, reduce cart abandonment, and ultimately boost their bottom line.

Comparing The Conversion Funnel Analysis Tool

While many web analytics tools offer a conversion funnel analysis tool, allowing users to design or analyze existing funnels, Capturly and Mouseflow take it a step further.

Beyond the norm, both Capturly and Mouseflow offer extensive filtering options. These tools illuminate reasons behind visitors not converting, or pinpointing drop-off stages in a funnel. Furthermore, if you suspect a particular visitor group faces challenges navigating a specific funnel, these platforms help validate or debunk your hypothesis.

Integrated Session Recordings

Many experts argue that a robust conversion funnel analysis is incomplete without integrated session recordings for each step. It’s one thing to notice a spike in drop-offs, but understanding the root cause is quite another.

Simply put, knowing there’s a problem doesn’t solve it. Pinpointing the “why” is crucial. Those who emphasize the importance of attaching session recordings to funnel analyses are spot on.

Fortunately, this perspective isn’t unique to just a few of us. Both Capturly and Mouseflow recognize the value, integrating session recordings directly within their funnel functionalities. This ensures a holistic understanding of user behavior and paves the way for more informed decisions.

💡 Tip: Imagine you’re overseeing an e-commerce store and notice a significant drop-off at the ‘Add to Cart’ phase in your funnel. Rather than making assumptions, integrate session replays to watch real-time user interactions at this specific step. Maybe the ‘Add to Cart’ button isn’t working on mobile devices, or perhaps the product images take too long to load, causing impatience. By viewing actual user interactions, you can effectively diagnose issues and implement targeted solutions. In this way, session replays become the bridge between identifying a problem and understanding its root cause, enabling precise, impactful adjustments.

Creating a New Funnel

Setting up accurate funnels is critical for obtaining trustworthy and efficient data analysis. But how do their funnel creation processes differ, and which might be best suited to your needs? Let’s see!


  • Offers a straightforward process for funnel setup.
  • Funnel steps are based solely on predefined pages (e.g., “sign-up”, “successful sign-up”).
  • Once configured, it processes historical data to deliver conversion insights.
Mouseflow Conversion Funnel
Mouseflow Conversion Funnel


  • Provides a versatile approach to funnel creation.
  • Allows users to define funnels using event values, actions, and labels, beyond the conventional URL-based steps.
  • Ensures a richer analysis and a more customized user experience.
  • Features a refined text recognition tool that checks if a visitor’s input matches predefined terms either perfectly or partially.
  • Grants users deeper insights through its extensive customization options.
Capturly Conversion Funnel
Capturly Conversion Funnel

To summarize, while Mouseflow offers a URL-based funnel setup, Capturly extends its capabilities, granting users deeper insights through its broader array of customization options.

Analyzing Survey Features

Over recent years, leading data analyzer firms have introduced innovative data analytics survey tools, marking a significant shift in industry trends.

So, what’s driving this trend? Why are survey functions gaining such importance?

The reality is, that companies are eager to capture customer feedback. Relying on customers to voluntarily leave feedback, especially after a conversion experience (or lack thereof), often results in missed insights. Customers aren’t always inclined to spontaneously provide detailed suggestions about website elements without prompting.

This is where the power of a survey function shines. It empowers businesses to proactively seek feedback in a compelling manner.

Both Capturly and Mouseflow have integrated survey tools. However, since these are among their newer features, it’s here that you’ll notice the most distinct differences between the two platforms.

Survey Volume

When assessing the ability to launch multiple live surveys simultaneously, Capturly clearly takes the lead. With Capturly, users enjoy unlimited freedom in creating surveys. Conversely, Mouseflow allows just one live survey session.

Survey Rules Customization

Introducing rule-based customization to survey tools unquestionably enhances their flexibility and depth.

Capturly primarily uses “if” rules, granting users nuanced control over survey responses. For instance, if you’re soliciting feedback on a conversion process, you can:

  • Send a “thank you” message to high scorers (ratings 7-10), potentially encouraging repeat business.
  • Query low scorers (ratings 1-3) about their grievances, gathering valuable insights to enhance user experience. Such a tailored approach is seamless with Capturly but lacks in Mouseflow.
Capturly Survey
Capturly Survey

💡 Tip: When collecting feedback on a new product feature, use Capturly’s rules to tailor follow-ups. Happy customers (ratings 7-10) could be nudged towards becoming brand advocates or signing up for a loyalty program. Meanwhile, users who rate your feature lower (1-3) could be steered to a detailed feedback form and to your customer service team. This way, you’re always a step ahead, addressing praises and criticisms proactively.

Despite its limitations with “if” rules, Mouseflow does bring unique triggers to the table. Its strengths lie in precise survey timing and location triggers. For example, you can use the “start with” or “ends with” triggers to specify which pages your survey appears on based on URL prefixes or suffixes.

Mouseflow feedback
Mouseflow feedback

💡 Tip: Launching a special holiday promotion? Use Mouseflow’s “starts with” trigger to deploy surveys specifically on the holiday sales pages. This ensures the feedback you get is directly tied to that particular campaign, keeping your data relevant and actionable.

In conclusion, while Capturly offers a more dynamic approach to survey responses, Mouseflow shines in deployment control. Both tools have their distinct advantages depending on the specific requirements of the user.

Capturly’s Integrated Analytics Platform

Setting Capturly apart is its traditional analytics platform, which melds quantitative web analytics data seamlessly with qualitative features. This synergy allows users to holistically manage and interpret all their analytics data under one umbrella, offering a comprehensive overview without the need to juggle multiple platforms or tools. The benefits are:

  • Holistic View: Capturly merges user behavior with traditional metrics for a complete understanding of user engagement.
  • Streamlined Workflow: Access all insights in one platform, eliminating the need to juggle multiple tools.
  • Consistent Data: One platform ensures reliable data collection under unified conditions.
  • Cost-Efficiency: An all-in-one solution is typically more budget-friendly and requires less training.
  • Informed Decision Making: Combine both behavior-focused insights and traditional metrics for better optimization strategies.
  • Easy Correlation: Link traditional metrics with user behaviors effortlessly, identifying key improvement areas.

Mouseflow’s Distinct Features – Form Analytics

Conversely, Mouseflow boasts a dedicated sub-page focused on form-related metrics. This hub provides users with an all-encompassing view of form interactions — from the average duration users expend on these forms to their respective conversion rates in specific scenarios. The benefits are:

  • Pinpointing Issues: Identify problem fields where users take too long, make errors, or skip over.
  • Higher Completion Rates: Efficient forms lead to higher submission rates, which can directly influence conversions or sign-ups.
  • Adaptation to User Behavior: Form analytics allow businesses to modify forms based on the preferences and behaviors of their target audience.
  • Increased ROI: With optimized forms leading to more completions, there’s potential for higher returns on campaigns that direct users to fill out these forms.

Exploring Mouseflow’s Pricing Plans

Mouseflow offers a tiered pricing system with four distinct paid plans catering to businesses ranging from startups to large enterprises:

Starter Package

Priced at €39 per month, it provides:

  • 5,000 session recordings
  • 3 months of data storage
  • 3 funnels and 3 surveys
  • Applicability for 1 website

Growth Package

At €129 per month, this package expands the offerings with:

  • 15,000 session recordings
  • 5 months of data storage
  • 10 funnels and 10 surveys
  • Usability across 3 websites

Business Package

Targeted at large businesses, this package comes at €259 monthly and includes:

  • 50,000 session recordings
  • 12 months of data storage
  • 20 funnels, 20 surveys
  • Deployment across 5 websites

Pro Package

This premium plan, priced at €499 per month, offers the most comprehensive suite:

  • 150,000 session recordings
  • 12 months of data storage
  • 30 funnels and 30 surveys
  • Usability for 10 different websites
Mouseflow pricing
Mouseflow pricing

For businesses with unique requirements, Mouseflow offers a customized plan. Interested parties can directly approach them for bespoke offerings. It’s also worth noting that some exclusive features like legal and security support, single sign-on, and personalized onboarding are available only with this tailored plan.

Exploring Capturly’s Pricing Plans

Beyond its complimentary offering, Capturly presents two main subscription options, as well as a tailor-made package for specific needs.

Lite Plan

Priced at $29/month (approximately €26.54):

  • Offers 5,000 session recordings
  • 6 months of data retention
  • Allows 3 funnels for analytics

Pro Plan

Available for $79/month (around €72.28):

  • Grants access to 15,000 session recordings
  • Comes with a 12-month data retention period
  • Offers unlimited funnels and surveys
  • Includes bonus features like advanced data masking, email and custom tagging, and enhanced rule settings

Additionally, for businesses seeking a tailored approach, Capturly provides a Custom Plan to better align with specific requirements.

Capturly pricing
Capturly pricing

Recognizing the importance of session recordings, Capturly has also innovated a flexible system. Instead of pushing users to a higher-tier package for additional sessions, one can simply expand the number within their current plan. For instance, while the Lite plan naturally offers 5,000 sessions, users can boost this count to 10,000 if required. This way, one can acquire the needed sessions without unnecessary expenses on unused features.

Comparing The Free Packages

In the realm of free plans, both Capturly and Mouseflow offer strikingly similar features, including:

  • 1 month of data retention
  • Support for 1 website
  • Access to a single funnel
  • Unlimited heatmap capabilities

However, Capturly takes the lead with a notable advantage:

  • Capturly provides double the number of session replays compared to Mouseflow.
    • Mouseflow: 500 session replays monthly
    • Capturly: 1,000 session replays every month
  • Capturly gives users access to unlimited quantitative analytics.

For startups or smaller businesses operating on a tight budget, Capturly’s free plan stands out as a highly valuable and resourceful choice.

Capturly vs Mouseflow pricing
Capturly vs Mouseflow pricing

Conclusion: Capturly vs. Mouseflow – Which One’s for You?

Capturly and Mouseflow are both robust tools, each with its own set of strengths. Although they seem similar at first glance, specific features might make one more appealing than the other, depending on your needs.

Mouseflow might be ideal for you if

  • You value visual data like heat maps over numerical statistics. While Capturly offers similar insights, Mouseflow provides a more comprehensive range of unique heatmap visuals.
  • You plan to analyze data across multiple websites simultaneously.
  • You want the ability to download specific session recordings or heatmap statistics, a feature Capturly doesn’t currently offer.

Capturly might be the better choice if

  • Immediate issue resolution is crucial, especially for B2B entities. The live session replay function in Capturly stands out.
  • You seek more precision in funnel creation, with a wider array of customization.
  • You require a survey function with advanced “if” rule capabilities.
  • Unlimited simultaneous live surveys are essential (exclusive to Capturly’s pro plan). Mouseflow’s top-tier package caps this at 30.
  • Budget is a significant deciding factor. Capturly offers a more favorable price-quality ratio. For perspective, Mouseflow’s starter package is priced at €39, whereas Capturly’s introductory offer stands at €26.54.
  • You’re new to data analytics. Capturly’s free plan offers slightly more value than Mouseflow’s counterpart.

In the end, the best tool for you depends on your specific needs and priorities. Both platforms offer excellent value, but your individual requirements will determine which one aligns best with your objectives. So, Capturly will be your Mouseflow alternative?

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