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When you launch an online business, you will immediately come to realize that competition is intense. More and more e-commerce companies are popping up as estimates show that there will be a 27.6% increase in eCommerce sales across the globe in the most recently tracked period. The global eCommerce market stands at $4.89 trillion and is only expected
Every company puts plenty of effort into improving its marketing tactics and increasing its sales. It does not matter if it is a startup or an established enterprise. This is likely due to the fact that continuous growth in sales is key to surviving a competitive market. In turn, changing environments force companies to use
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its
One of the advantages of online business is that everything is measurable. Starting with how many visitors your store had, in a certain period, which pages or products were the most visited, and which were the best sellers. Moreover, how many visitors browsed on average or what they searched for, up to the amount of
A decade ago, the use of artificial intelligence, voice search, and cryptocurrencies sounded like a sci-fi concept. Today, those are inevitable aspects of the digital marketing landscape. With their help, marketers can get the most out of their data, personalize customer experiences, and create data-driven marketing campaigns. To help you stay on top of
A heatmap software is one of the most important website analytics tools you need to get if your goal is conversion rate optimization. Such a tool can be used in many different ways, all for the long-term growth of your online business. Heatmap tools come with a range of features and we are going to
ECommerce is one of the thriving industries today. Many business owners start to establish their eCommerce sites hoping to get more customers from the online world. That’s why you could see how massive online stores are on the internet now. It’s safe to say that eCommerce sites have played an essential role in everyone’s lives.
Introduction As people talk about your business, it’s clear that customers expect better service at every touchpoint. And if you own a website, it’s the best place to optimize your sales funnel for better conversions. It’s always easy to rely on sales numbers to track conversions. But conversion isn’t always on a large scale. It
A conversion rate is a percentage that reflects the number of visitors who have completed a particular action divided by the total number of page views. A good marketing strategy will help you maximize your product’s value and increase its exposure to more potential clients, which can lead to increased sales. There are different kinds
If you want to see your website from the visitors’ standpoint, then session recordings tools are the way to go. Watching session replay recordings will allow you to carry out an in-depth analysis any time there are questions to be answered regarding your users. Start using one of the most powerful web analytics tools right