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Heatmap is a very easy tool. It is an illustration tool where values are represented by colors. It can be useful for measuring website processes, although experts use it for biotechnology, sports, or to manage a crisis as well. In this article, I won’t introduce you to all the possible usage, or the history of
According to UXCam, the primary goal of user behavior analytics “is to identify whether there are any security incidents taking place.” When UX enters the picture, it’s not just about security, you’re focusing on improving the user experience on your website purely through observation. You know when you enter a website and receive the notification
Customers want to get a diverse experience when shopping. Competition is becoming increasingly competitive, and the product quality or price is no longer enough to make your brand stand out. Instead, it would be best to have a well-planned customer engagement strategy, as this keeps your customers coming back for more. Customer engagement is the
As an eCommerce business owner, you know that trust is essential for your success. Building trust with your customers is one of the most important things you can do to encourage them to buy from you. In this article, we discuss what trust factors like privacy policy and data protection are, why they are crucial,
It feels extremely happy when a website ranks well in the Google search results. Every website admin’s dream is to see their website at the top. But do you know what report can help you identify opportunities to improve your keywords and ads? You can achieve the desired result if you can optimize your keywords
What Are The User Pain Points? According to the definition of Wordstream, user pain points are discomforts that happen during using a certain product. There are lots of forms of these discomforts, from the barely noticeable to the severe ones. User pain points can be experienced not only by using tangible goods. They also pop
With the ever-growing number of businesses in the healthcare and fitness sector, attracting new clients and retaining existing ones has never been more challenging. If your lead generation and customer conversion efforts are stagnating, now is the time to rethink your marketing strategy. In this comprehensive guide, we cover the tried and tested marketing strategies
We frequently utilize acronyms in the search engine optimization industry. There are many indications and indices on this subject, so many that it might be difficult to determine which indicator signifies what or which indicator is important to monitor. For instance, while many experts contend that SS (Spam Score) is a trivial signal, others assert
Retail ecommerce surpassed $4.9 trillion in worldwide sales in 2021. And there’s no slowing down in sight. So how do you capture a slice of this lucrative pie? It all starts with choosing the proper payment solution for your ecommerce business. After all, if you don’t have a payment solution, there’s no way for your
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.