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The holiday season is here, and with it, the usual yearly increase of traffic on websites, especially on e-commerce sites. To make the most out of the holiday season, there are some things that you should do and some things that you shouldn’t do to increase your traffic. In this article, we will focus on
Do you feel like you’re not getting the success you should be getting with your conversion funnel? Don’t worry, there are probably many ways how you can change your funnel and make it more successful. You have an irresistible offer and a very nice product, but your conversions are just not where they should be.
Whether you are an online marketing newbie or a veteran in web analytics, you must have heard of Call-To-Action or CTA for short. This abbreviation is commonly used in website optimization and conversion-related topics. This marketing term appears in the form of an image, text, button, or other types of content. Call-To-Actions are intended to
Every year, e-commerce is rising bigger and bigger. It has become a major force in the global economy. According to Forbes E-commerce sales are predicted to reach 8.1 trillion USD worldwide by 2026. It’s necessary for companies to develop a solid online marketing strategy. As physical stores can no longer provide the bulk of sales.
The world switches to mobile: there are already 3.5 billion people use smartphones, and the number will grow to 3.8 billion by 2021. The desktop-only approach isn’t going to work these days. No matter what product you’re making—a blog, news portal, online shop, or e-learning website—it must look good on mobile devices. There are two popular
Change of the retail landscape as an opportunity for e-commerce There is no doubt that the COVID-19 crisis and the resulting restrictive measures have changed and will further shape the retail landscape. In contrast to the general economic downfall of many retail stores, the e-commerce sector ostensibly benefited from the virus. This is mainly due
2021 is shaping up to be a weird year, probably even more bizarre than 2020. That’s because the impact of Covid-19 and the changes that are happening this year will take effect in 2021. The pandemic has broadly benefited the digital marketing industry, increasing engagement with it, and intensifying competition. There have been drawbacks, too,
There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and improving conversions. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results. While it is true
With the summer in full swing, we are all looking forward to our summer holidays. Whether it’s lying on a beach all day or spending the vacations actively, probably the last thing most vacationers will be thinking about is spending money online. As the temperature soars, the e-commerce sale rates will cool off. That is
COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works. Customer expectations are changing. And this uncertainty is also present in the world of