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One of the advantages of online business is that everything is measurable. Starting with how many visitors your store had, in a certain period, which pages or products were the most visited, and which were the best sellers. Moreover, how many visitors browsed on average or what they searched for, up to the amount of
Did you know that there are nearly 3.5 billion active social media users in the world? That is a number that can no longer be taken lightly on the business side. That’s why social media platforms are playing an increasingly important role in the marketing activities of companies, be they successful small and medium enterprises, large
The Internet community and the number of websites are vast, only to be outnumbered by the plethora of web analytics-related terms that sound similar but have different meanings. Have you ever felt lost between terms like pageview, visit, and session? We are here to help you out on this one. In this article, we clarify
If you want to see your website from the visitors’ standpoint, then session recordings tools are the way to go. Watching session replay recordings will allow you to carry out an in-depth analysis any time there are questions to be answered regarding your users. Start using one of the most powerful web analytics tools right
Are you thinking about redesigning your website? You should take into consideration that once your page loads, people form an opinion in .05 seconds. There is no place for unnecessary elements and bugs there. However, there are some things to keep in mind when redesigning a website. This article will explain what a website redesign
A good heatmap software comes with a toolset that can help you visualize what is happening on your website. Paintings or photos are worth a thousand words and heatmaps are quite similar in nature. They can provide you with an abundance of valuable information you can use to your advantage. However, you still need some
There is huge potential in utilizing session replays in 2021 if you know how to use them to your advantage. With this strong tool in your hands, you can take a look at how users interact with your website or web application. Generating a playback of a users’ journey can help you understand your digital
Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is
Are you cautious? Do you collect all the information you can have before making a purchase decision? We have great news for you. We just created an easy-to-understand comparison table for you to find the best session replay tools and heatmap visualization alternatives. Finding the right tool can be more effortless. Summing up all the