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Heat maps are very important tools for graphical designers and for conversion rate optimization. Not only do they look great, but they actually give you some very important information about your website and tell you how you can improve it. That’s why you must learn how to use heatmap. Heat maps are graphical representations of
With thousands of other websites to compete with, many website owners are always on the lookout for new ways to stand out. It’s not just about showing off what they can do; it’s about making the revenue that will keep their site (and business) running. Heatmaps are a frequently neglected tool that can have a
A session replay shows the customer’s behaviors as they begin to use a product or service in detail. They provide a comprehensive video format for the organization to observe, which captures all of the consumer interactions during their journey to use the product in great detail. It brings together all of the deterministic metrics and
Are you drowning in e-commerce data? Are tables upon tables of traffic source data, logistics reports, and billing receipts making your head spin? We feel you, and we’re here with the antidote. While e-commerce stores are blessed with an enviable amount of data compared to their brick-and-mortar counterparts, trying to make sense of it can
You’ve probably heard the saying, “keep your friends close and your enemies closer.” Well, that sentiment couldn’t be more true when it comes to business. To stay ahead of the competition, you need to know what they’re doing — and what they’re not doing. That’s where competitor analysis comes in. By analyzing your competitors’ strengths
Online sales saw explosive growth during the pandemic, where businesses experienced a 76% Year-over-Year increase in sales. Whereas online operations enable much more in brick and mortar stores, it is only possible to collect limited data, such as customers’ email or phone numbers. The rapid growth of e-commerce has also created more visibility to customer
“Data is what you need to do ANALYTICS, information is what you need to do BUSINESS” Aren’t we all governed by data and interpreted by analytics? From marketing to sales, organizations these days are using business analytics tools to derive meaningful insights to help grow their business. Sales professionals use business analytics to analyze the
Since the pandemic, many businesses saw an eCommerce store as a luxury. Nowadays, after lockdowns, restricted travel, and remote working, eCommerce has become a necessity. For an abundance of those businesses that created online stores during the pandemic, their sales have boomed, and websites have become incredibly popular. This rapid growth offers many opportunities, but
Getting the user to stay on your website and consume the content you have to share is more important than you might think. When we take a look at statistical data that averages out the time spent on websites, the result is always the same: 15 seconds. Once a viewer lands on your website, you
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its