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The e-commerce customer journey is a crucial aspect of online sales and success. Understanding the various stages a customer goes through before making a purchase, from awareness to advocacy, can provide valuable insights into their behaviour and preferences. With the right analytics tools, businesses can track and analyze customer interactions, gather data, and make informed
Heatmap is a form of data visualization tool, where values are represented by colors. It provides you with a very understandable way to analyze data, without any further knowledge of other topics, like math, programming, etc. Heatmaps have been with us for about 150 years, although it wasn’t a widely used tool until the last
Heatmap is a very easy tool. It is an illustration tool where values are represented by colors. It can be useful for measuring website processes, although experts use it for biotechnology, sports, or to manage a crisis as well. In this article, I won’t introduce you to all the possible usage, or the history of
Since digital marketing has become extremely popular recently, businesses at least use one analytics tool to measure the interaction and engagement with their online advertisements to brush up their online marketing strategies. Admins managing online shopping platforms and dropshipping processes can heavily benefit from web analytical tools to determine customer needs and go with them.
Landing pages are one of the most important elements of a successful online marketing campaign, since it is the first page a user sees when they come to your website. If you are looking to improve your marketing campaigns, increase leads, conversions, and traffic, an effective landing page helps. One study by Marketing Sherpa shows how one
One of the most important aspects of user experience (UX) research is analytics. By understanding how users interact with your content, you can make informed decisions about what to change or improve in order to meet their needs better. However, simply relying on web analytics data isn’t enough – you also need to understand why
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about
You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into
Sales funnels are one of the most important aspects of online marketing, yet they are often misunderstood and underutilized. A sales funnel is simply a process that leads a potential customer from initial awareness of your product or service, through interest and consideration, to ultimately making a purchase. Nevertheless, not all sales funnels are created