Sales funnels are one of the most important aspects of online marketing, yet they are often misunderstood and underutilized. A sales funnel is simply a process that leads a potential customer from initial awareness of your product or service, through interest and consideration, to ultimately making a purchase. Nevertheless, not all sales funnels are created equal.
A well-designed sales funnel can be the difference between a successful business and one that struggles to make ends meet. In this blog post, we’ll look at some of the best sales funnel examples in 2022 so that you can evaluate which method works best for your business.
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Sales funnels essentials
When it comes to sales, you need to know a few key terms.
The first term is “lead.” The definition of a lead is an individual who has shown interest in what you’re selling. They may not be ready to buy yet, but they’re interested enough to give you their contact information.
The following term you need to know is “funnel.” A funnel is a path that leads someone from being a lead to becoming a customer.
When creating a sales funnel, one thing to keep in mind is that it needs to be tailored to the specific products you sell or the services you provide. What works for one company might not work for another. Keep in mind that besides that, you can create a sales pipeline too.
Some typical features of successful sales funnels include:
- A firm offer: This is the first and most crucial step in your funnel. It is a great idea if you have a compelling proposition that would make people want to buy from you.
- A well-designed landing page: Your landing page is the first thing people will see when they reach your website, so it’s essential to make a good impression.
- An email follow-up sequence: Once someone has signed up for your freebie or made a purchase, you need to follow up via email to turn them into a lifelong customer.
The Tripwire Funnel
The Tripwire Funnel is one of the most popular sales funnel examples. It’s named after the idea of a tripwire being something that entices customers to make a purchase. The idea is to offer a low-cost product (the tripwire) to your audience, which leads them into your direct sales funnel.
A tripwire could be a low-cost item that’s offered at a discount, or it could be something that’s given away for free. The key is to provide something irresistible so that customers are compelled to buy your main product.
In addition, the tripwire funnel is about getting people to buy a low-priced product so that you can upsell them later.
Steps to Create the Tripwire Funnel
You first need to find a low-priced product that your target market would be interested in. This product could be an e-book, mini-course, or a report. Once you have found your low-priced product, create a landing page and send traffic to it from your email list or social media channels.
On the landing page, include an offer for a higher-priced product. It could be an online course, coaching program, or another type of product. Offering a high-priced product on the landing page can increase your average order value and generate more revenue.
One of the best things about the Tripwire Funnel is that it can be used for both B2C and B2B businesses. It’s also great to get people started with your brand and build trust with potential customers.
Therefore, the Tripwire Funnel is worth considering if you’re looking for a sales funnel that will help you close more deals.
No matter the industry you choose to operate in, you can sell different products and services using the tripwire sales funnel. Some of the most common examples include a sample product of the main one, a trial consultation, a limited period to use specific software, etc.
For instance, visiting the website of Adobe, there is a free trial option for a couple of days that gives you the chance to use the paid version for free for a limited time. That way, you become hooked on the company’s software features, and you might likely decide to continue with the paid subscription afterward.
2. Product Launch Sales Funnel
A product launch sales funnel is a process businesses use to generate interest and sales for a new product or service. A product launch funnel aims to create interest in the new product and build excitement before the release. The process typically involves creating awareness of the product or service through marketing and advertising, followed by generating leads and converting those leads into customers.
Steps to create a successful product launch Sales Funnel
- First, they create awareness of the new product through marketing campaigns and social media.
- Next, they generate interest by sharing more information about the product and its features.
- Finally, they build excitement by offering pre-orders or early access to the product.
Product launch sales funnels can effectively generate buzz and drive sales. However, they can also be expensive and time-consuming to create. If you’re considering using a product launch funnel for your business, weigh the costs and benefits before making a decision.
Apple is a master of product launch sales funnels. Every time they release a new iPhone or iPad, they generate massive excitement. Thus, they line up around the block to get their hands on the latest and greatest from Apple. This approach creates a sense of urgency and FOMO (fear of missing out) that drives people to buy.
3. The Webinar Funnel
Webinars are a great way to generate leads and sales. They’re one of the most effective marketing strategies out there. It’s a great way to increase your product’s perceived value and get people interested in your offer.
Webinars are highly effective in attracting leads because humans are naturally more drawn to watching video content instead of simply reading an article about the specification of a particular product. Moreover, 20% – 40% of those who attend a webinar session share their information and turn into prospective leads, while approximately 5% end up buying the product or service.
The webinar funnel is about getting people to sign up for your webinar so that you can sell them products later.
Steps to Create the Webinar Funnel
To do this, you must create a high-quality webinar that provides value to your target market. Once you have completed your webinar, create a landing page and send traffic to it from your email list or social media channels.
The next step is to create an irresistible offer. This offer could be a discount, bonus, or any other type of incentive to get people to sign up for your webinar.
Once you have your offer, it’s time to promote your webinar. You can do this through email marketing, social media, paid to advertise, or any other type of marketing you’re comfortable with.
Once people have registered for your webinar, it’s time to deliver on your promise. It is when you’ll provide value and build rapport with your audience. At the end of your webinar, you can offer them a product or service to help them solve a problem or achieve their goal.
You can generate more leads and sales over time by running a successful webinar. Make sure to include an opt-in form on the landing page for people to sign up for your webinar. Once people have signed up for your webinar, you can then start promoting products and services during the webinar.
4. The Facebook Advertising Funnel
The Facebook Advertising Funnel is one of the best sales funnel examples because it allows businesses to target a specific audience with laser precision.
When you use the Facebook Advertising Funnel, you can create ad campaigns targeting people based on their interests, demographics, and behaviors. This approach makes it easy to segment your audience and create customized messages that resonate with them.
The Facebook Advertising Funnel is also highly effective because it has a low cost per click, between $0.50 and $2.00 per click in 2022. It means you can get a lot of bang for your buck when you use this sale funnel example.
Thus, If you’re looking for an effective way to reach your target market, the Facebook Advertising Funnel is a great option.
Stages of the Advertising Funnel
The typical Facebook advertising funnel has three stages: Awareness, Consideration, and Conversion.
- Awareness is the first stage of the funnel, where people are introduced to your brand. In this stage, people learn about your company and what you have to offer.
- Consideration is the second stage of the funnel, where people are interested in your product or service. They may compare you to other companies or products they’re considering.
- Conversion is the third stage of the funnel, where people take action and buy your product or service.
Here’s an example of how a Facebook ad might look at each stage of the funnel:
- At the awareness stage, you might show an ad that introduces your company and what you have to offer.
- At the consideration stage, you might show an ad that compares your product to other products on the market.
- You might show an ad with a special offer or discount at the conversion stage.
By creating ads that target people at each stage of the funnel, you can create a more effective sales funnel and increase your chances of making a sale.
The Facebook advertising funnel is about getting people to click on your ad so they will be taken to your landing page. To do this, you must create a high-quality ad targeting your ideal customer. Once you have completed your ad, send traffic to a well-designed landing page. On the landing page, include an opt-in form or some offer so that people will be more likely to convert.
5. The Instagram Influencer Funnel
The Instagram influencer funnel is about getting people to see your product or service on Instagram and then click through to your website.
To do this, you will need to find popular influencers in your niche who have a large following on Instagram. Once you have found some influencers, reach out to them and ask if they would be interested in promoting your product or service.
If they agree, send them a sample of your product and ask them to post it on their Instagram account. Moreover, ensure that there is a link to your website in the post so that your potential customers can find it and learn more about your business.
Steps to create the Influencer Funnel
The first step in this funnel is to get people following you on Instagram. There are several strategies you can use, such as promoting your page on other social media platforms or running ads. Once you have built up a following, you can start working with brands as influencers.
To do this, you will need to pitch yourself to brands and businesses that you think would be a good fit for your page. If they are interested, they will usually provide you with products or services to promote in return for payment.
It is where the sales funnel comes in – promoting products and services your followers are interested in can make money from your page. And the more followers you have, the more money you can make.
There are a few different ways to promote products on Instagram, such as sponsored posts or stories. You can also use affiliate links, which means you get a commission for every purchase made through your link.
The great thing about this funnel is that anyone with an Instagram account can use it. Whether you have a large following or just a few hundred followers, you can start making money by promoting products and services that your followers will love.
6. The Upsell Funnel
The upsell funnel is another great option for attracting potential customers because it is so effective at increasing revenue.
An upsell when you offer a customer a more expensive version of the product, they’re already interested in. For example, if someone is looking at buying a digital camera, you might try to upsell them to a more expensive model with better features.
Upselling can be an incredibly effective way to increase your average order value and boost your overall sales. However, it’s essential to ensure you’re not overdoing it or trying to sell something the customer isn’t interested in.
The upsell funnel is a great way to increase revenue per customer by offering them additional products or services after making a purchase.
Businesses often use this funnel in the software or service space.
Steps to create the Upsell Funnel
The way it works is that when a customer purchases from your online store, there is an upsell offer for a product or service there, which might be intriguing for them. If they take you up on the offer, they make an additional purchase, and your average order value goes up.
Upselling can be a great way to increase your revenue and profits. But it only works if you have quality products and offers that your customers will want to buy.
Upselling can be done in several ways, including:
- Showing customers related products, they might be interested in
- Offering discounts or coupons for additional purchases
- Cross-selling complementary products
7. The Free Plus Shipping Funnel
The Free Plus Shipping Funnel is one of the most popular sales funnels that eCommerce businesses use.
Steps to create the Free Plus Shipping Funnel
All you need to do is offer a low-cost or free product and then charge shipping. This type of funnel can be highly profitable since you’re selling your product at cost (or even below cost) and then making up the difference with shipping fees.
By offering a free product or service, you can establish trust and credibility with potential customers before they make a purchase.
You offer a free product (usually a digital product, like an e-book) in exchange for the customer’s shipping information. You must pick a product whose initial cost is not high for you, for instance, up to 8 USD. However, the product should seem valuable for most potential customers who will pay a shipping cost to acquire it. Once they enter their shipping information, they’re taken to a page where they’re offered an upsell or additional products at a discounted price.
If you’re selling physical products, you can also use this funnel by offering a free plus shipping product. This way, the customer pays for shipping on their initial purchase but not on subsequent purchases.
If you’re thinking about using this type of funnel, here are a few things to keep in mind:
- Make sure your product is high quality and something people want to buy.
- Offer a low-cost or free product to entice people to enter your funnel.
- Charge shipping fees on top of the cost of your product.
- Make sure your shipping fees are reasonable and cover the cost of shipping your product.
One thing to remember with the Free Plus Shipping Funnel is that you need to have a good offer and a high-converting sales page for it to work. If you don’t, you’ll likely lose money on this funnel.