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There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and improving conversions. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results. While it is true
UX writing is a quickly developing occupation that requires knowing how to design digital products using words. Being a UX writer means to create flawless and intuitive user experiences with digital products such as websites and apps. With the current demand for UX writers being very high, a lot of copywriters and content writers are
Are the people visiting your website for the first time remain more than 5 seconds or leave before that? Do you have a high bounce rate? Are the visitors able to navigate through your website and find the services or web pages they are looking for? If you are finding trouble in delivering a
In this era of immediacy, your audiences are busier than ever. They prefer a quick, straightforward solution to fix their problem. That is why they do not visit your website just to read flowery prose as they do not have time for that. Your website visitors only read 20% of your content to find the
In today’s world, online business is growing in volume. Organizations need to have a substantial presence in the online world. Corporate businesses want to keep their professional identities intact. Companies wish their websites to be a reflection of them and their professionalism. They also desire their websites to provide a user-friendly experience. For businesses that
There is no doubt in the fact that mobile apps have penetrated every sphere of our life, including even some of the innermost recesses of our daily life. Yes, for a modern person living an urban life without mobile apps is unthinkable. From working as a ready to use organizer and productive tool for all-day
User experience (UX) design is one of the main focal points when designing any product. It’s about offering ease of use, accessibility, and reliability to your consumers so they can effortlessly interact with digital solutions. Internet of Things is a rapidly evolving technology taking the world by a storm. It promises to improve, simplify, and
Designing a website that attracts new customers is not easy. Of course, you need to have great content and also having a good inventory on your site is a must. But one of the most important things to a successful and attractive website is the page design. This is, arguably, the most challenging thing to
Microinteractions, which can be as simple as giving Likes to Facebook posts to email notifications to the animation referring to the loading process of a web page, continue to play a significant role in the digital interactions and activities. Without microinteractions, the sophisticated user experience of apps seems to be impossible now. Naturally, microinteractions are
User onboarding is a popular term frequently thrown around within the software industry, but what exactly does it mean? Essentially, user onboarding boils down to the way you teach a customer to use – and love – your product, often before they’ve even committed to it. When done well, user onboarding can: transform a trial