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A conversion rate is a percentage that reflects the number of visitors who have completed a particular action divided by the total number of page views. A good marketing strategy will help you maximize your product’s value and increase its exposure to more potential clients, which can lead to increased sales. There are different kinds
E-commerce offers a competitive advantage to those who know how to engage customers and close the sale. The design of your product pages is like your storefront to the world. People will either get the information they need and make a purchase, or they’ll bounce away to a site that meets their needs. Insider Intelligence
The Internet community and the number of websites are vast, only to be outnumbered by the plethora of web analytics-related terms that sound similar but have different meanings. Have you ever felt lost between terms like pageview, visit, and session? We are here to help you out on this one. In this article, we clarify
If you want to see your website from the visitors’ standpoint, then session recordings tools are the way to go. Watching session replay recordings will allow you to carry out an in-depth analysis any time there are questions to be answered regarding your users. Start using one of the most powerful web analytics tools right
The secret behind running a successful business and keeping things afloat has good conversation rates. Without optimizing conversion rates, you cannot reach your sales and revenue goals and thus may struggle to keep your business going. Hence, Conversion Rate Optimization (CRO) is usually one of the top priorities for most businesses. But, what does User
The COVID-19 pandemic has had a volatile impact on the global economy. While retail sales tanked in the brick-and-mortar set-up, the online business arena saw a phenomenal acceleration. According to a source, at least 85,000 businesses – both B2B & B2C – set up their online stores to capture their niches that have now shifted
Are you thinking about redesigning your website? You should take into consideration that once your page loads, people form an opinion in .05 seconds. There is no place for unnecessary elements and bugs there. However, there are some things to keep in mind when redesigning a website. This article will explain what a website redesign
A good heatmap software comes with a toolset that can help you visualize what is happening on your website. Paintings or photos are worth a thousand words and heatmaps are quite similar in nature. They can provide you with an abundance of valuable information you can use to your advantage. However, you still need some
Have you ever felt that your conversion rate is too low? Actually, the value of conversion rates can be very different and variable across different online industries. The average conversion rate for websites is 2.35%, however, the average return on investment (ROI) for those using CRO tools is 223%. CRO statistics indicate that investing in
Email marketing is one of the best ways to engage with your prospects and build an exciting relationship with your customers. Why is this so? According to HubSpot, email marketing generates as much as 3,800% ROI if you have your piece together and you are converting efficiently. An increase in profits will massively take your