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New year. New me. At least, that’s what you want for your e-commerce store. Of course, like all resolutions in the new year, it’s easier said than done. If you find yourself struggling with how to bring your website into 2020 and are unsure how to of new ways you can delight your customers, then
Microinteractions, which can be as simple as giving Likes to Facebook posts to email notifications to the animation referring to the loading process of a web page, continue to play a significant role in the digital interactions and activities. Without microinteractions, the sophisticated user experience of apps seems to be impossible now. Naturally, microinteractions are
What is branding? It is only the forte of the likes of Google, Apple, and Tesla? Certainly not! Every brand on this planet, no matter how new or small, can define its presence. That is precisely what branding is all about. Your brand may not have the budget larger corporations have, but you have what it
Digital marketers have to show their clients and teams that what they are doing is valuable. That’s why they have to do data-based reporting regularly when working in the e-commerce industry. On the one hand, it shows their accountability and performance, which is crucial for long-term client retention and account management. In fact, it’s only
User onboarding is a popular term frequently thrown around within the software industry, but what exactly does it mean? Essentially, user onboarding boils down to the way you teach a customer to use – and love – your product, often before they’ve even committed to it. When done well, user onboarding can: transform a trial
Web design is a huge discipline with many schools of thought. You have those who rely on dark patterns to get users to take action, other organizations swear by brutalism. Don’t forget about material design and minimalism. Whatever school of thought you happen to belong to, there are common web design elements almost every website has. When
The restaurant industry is currently undergoing a technology-driven disruption, much like it’s retail and hospitality counterparts. The largest two disruptors? Online ordering/food delivery and the injection of new restaurant POS systems and other SaaS tools to help restaurants manage, monitor, and market their business. In fact, online ordering is growing 300% faster than dine-in experiences,
Do you put a lot of effort into building your webshop, but the sales are still lagging behind? We were in the same situation with our real estate listing page. Despite our continuous hard work, the results fall short of our expectations. Then, we met behavioral analytics and it was a huge step forward and
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is
Are you already working on an e-commerce business, but there’s always something to optimize on your webshop? You are not alone. Nowadays, you will always find something new to try or to develop in your online store. It doesn’t matter if you are a marketer, a product owner, or a business owner. But don’t worry,