How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into
We, as human beings, are visual creatures who constantly take in and process information through our eyes. That’s the reason why we should never underestimate the power of product images. Great product images can evoke certain emotions in shoppers, ultimately leading to a purchase. While many factors can influence the decision of your potential customers,
Data is a highly valuable asset for any modern business. It helps businesses understand and improve their processes, thereby saving time and money. But data is meaningless until its conversion into usable information. Data science is the process of mining large sets of structured and unstructured data and determining covert patterns to obtain actionable insights.
In 2022, 72% of total marketing budgets will go toward digital marketing channels. There is a significant shift in the way businesses market their products and services in recent years since e-commerce has become the primary choice for consumers. Therefore, brands must reinvent their marketing strategies to keep up with current demands and increase leads.
First off, let us explain what this Session Recording we are talking about here is. We are talking about a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful
Artificial Intelligence (AI) and Machine Learning (ML) technologies have changed the landscape of e-commerce business. They are reducing human intervention and increasing product personalization. AI also improves the e-commerce conversion rate significantly in modern web environments. In this article, we’ll talk about the minimum viable product MVP, artificial intelligence, and machine learning in modern e-commerce
Modular marketing is a relatively new concept that has started gaining traction in recent years. It’s the process of breaking down your marketing efforts into smaller, more manageable pieces. The idea behind modular marketing is to make it easier for all parties involved — including marketers, salespeople, operations staff, and even customers — to work
Representing the process of planning, creating, and sharing content with a target audience, content marketing is a brilliant way to raise brand awareness, encourage consumers to take action, and increase revenue. But as any good marketer knows, content marketing isn’t a certain, fail-safe method for generating conversions. Posting content that audiences find interesting and valuable
As we know the Covid-19 epidemic has unquestionably affected global operations. While it has an impact on the majority of businesses, it has also allowed many of them to branch out into other areas. Also to find new methods to stay competitive. The pandemic had no mercy on the field of digital marketing. What is