E-commerce businesses can have an edge over competitors only if they follow a multi-channel marketing strategy. It helps them reach many prospective customers through various platforms such as online and mobile stores, social media channels, emails, and apps. On the report of Shopify, multi-channel marketing and selling accelerate profits by 38%, 120%, and 190% with increased channels.
There are currently tens of thousands of website templates to choose from in the market in whatever niche you want. Of course, these templates are much more cost and time-effective, as you don’t need to hire a team of design professionals. All you need to do is buy the theme, follow the instructions and get
In today’s digital world, customer experience has never been more important. As a result, companies are scrambling to find new ways of engaging with customers and building lasting relationships. One way that businesses can do this is by using website personalization and sales automation. All this to qualify targeted customers. Ecommerce websites that spend extra
Starting your New Online Business – The Comprehensive Guide to Launching and Growing
Introduction If you’re currently thinking of stepping foot in the booming online business, you’re not alone. With 2.14 billion buyers in 2021, this is a thriving market for providers. But before you jump in and invest a sizable portion of your investment in setting up a shop, you must know that customers also want the
Getting the user to stay on your website and consume the content you have to share is more important than you might think. When we take a look at statistical data that averages out the time spent on websites, the result is always the same: 15 seconds. Once a viewer lands on your website, you
Most people surf the internet or use other digital services on their laptops or smartphones. Both these platforms are super popular among users. A laptop or desktop is highly recommended to access websites, while smartphones are known to create an impeccable (UX) user experience. Nowadays, smartphone apps are gaining popularity globally. We are struggling to
How Can E-Commerce Brands Optimize their Content Strategy to Improve Traffic to Shopify Marketplaces?
Shopify is an outstanding platform to streamline your business, yet you need to reconsider your content strategy for attracting more visitors to your store. It is interesting to note that around 90% of overall businesses strategize content marketing as a priority in marketing and business growth tactics. Also, when you offer high-value content with relevant information, then
When you launch an online business, you will immediately come to realize that competition is intense. More and more e-commerce companies are popping up as estimates show that there will be a 27.6% increase in eCommerce sales across the globe in the most recently tracked period. The global eCommerce market stands at $4.89 trillion and is only expected
Every company puts plenty of effort into improving its marketing tactics and increasing its sales. It does not matter if it is a startup or an established enterprise. This is likely due to the fact that continuous growth in sales is key to surviving a competitive market. In turn, changing environments force companies to use
Email Marketing Analytics Explained: An In-depth Analysis of All the Crucial Elements for Success
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its