One of the advantages of online business is that everything is measurable. Starting with how many visitors your store had, in a certain period, which pages or products were the most visited, and which were the best sellers. Moreover, how many visitors browsed on average or what they searched for, up to the amount of
Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing
A decade ago, the use of artificial intelligence, voice search, and cryptocurrencies sounded like a sci-fi concept. Today, those are inevitable aspects of the digital marketing landscape. With their help, marketers can get the most out of their data, personalize customer experiences, and create data-driven marketing campaigns. To help you stay on top of
Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, SEO-friendly blog and wait for the magic to happen, but your blog conversion rate may still remain low. Surely, there’s something amiss! Many websites get high blog conversion rates and what they
First off, let us explain what this session recording we are talking about here is. We are discussing a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful tool is
Conversion rate is a statistic to determine how many visitors or prospects turn into paying customers or leads for a business. It’s one of the most important numbers for businesses today, and chances are you’ve been tasked with sending visitors down your conversion funnel. With email, blog, and online ad campaigns becoming more competitive every
Increasing revenue is a goal sought by many in the e-commerce field. Webshop owners invest a lot in sales, advertising hoping for the best, however increasing conversion rate on your webshop is not as difficult as one may think. Even after reading this article, you will be able to do a lot in order to turn your visitors
How to Get the Most out of Your Social Media Sites Through Behavioral Analytics with Heatmaps
Did you know that there are nearly 3.5 billion active social media users in the world? That is a number that can no longer be taken lightly on the business side. That’s why social media platforms are playing an increasingly important role in the marketing activities of companies, be they successful small and medium enterprises, large
Did you know — according to a survey, 98% of customers are dissuaded from buying a product owing to incomplete or incorrect content? In fact, half the shoppers return the product they buy because it doesn’t match the description that went along with it on the e-store. Who knew content could affect your sales to
Introduction As people talk about your business, it’s clear that customers expect better service at every touchpoint. And if you own a website, it’s the best place to optimize your sales funnel for better conversions. It’s always easy to rely on sales numbers to track conversions. But conversion isn’t always on a large scale. It