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You’ve launched your e-commerce store and you’re spending a lot of money to market your products, but the problem is you’re not getting any more sales. One problem is you could be focussing on the wrong marketing channels. Why struggle to market your store when you can use search engine optimization (SEO) to get free traffic and then
Advertising is a crucial aspect of running a successful business. It helps you reach out to new customers, and show off your product or service to the world. Without advertising and marketing, gaining new customers for your business would be challenging. They also help you stand out above the competition and allow you to differentiate
Do you know that Magento is the world’s most famous e-Commerce platform? Well, there are some who argue that it is the 2nd most famous, and the top position goes to WooCommerce. Regardless of the position, Magento is highly recommended for creating unique and fully customized e-commerce stores. If you are a start-up or a
Introduction If you’re currently thinking of stepping foot in the booming online business, you’re not alone. With 2.14 billion buyers in 2021, this is a thriving market for providers. But before you jump in and invest a sizable portion of your investment in setting up a shop, you must know that customers also want the
Every company puts plenty of effort into improving its marketing tactics and increasing its sales. It does not matter if it is a startup or an established enterprise. This is likely due to the fact that continuous growth in sales is key to surviving a competitive market. In turn, changing environments force companies to use
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its
First off, let us explain what this session recording we are talking about here is. We are discussing a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful tool is
We know, that establishing an online business can be hard, growing it may be even harder. There is a certain urgency to eCommerce, the time to go online is now, and currently, the opportunities for virtual enterprises are endless. After that you have created an online presence, the next step is to scale up the
Conversion rate is a statistic to determine how many visitors or prospects turn into paying customers or leads for a business. It’s one of the most important numbers for businesses today, and chances are you’ve been tasked with sending visitors down your conversion funnel. With email, blog, and online ad campaigns becoming more competitive every
A heatmap software is one of the most important website analytics tools you need to get if your goal is conversion rate optimization. Such a tool can be used in many different ways, all for the long-term growth of your online business. Heatmap tools come with a range of features and we are going to