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As we progress through the Fourth Industrial Revolution, the demand for some jobs increases while others are falling. Due to this trend, many entrepreneurs and economists are concerned about future employment stability. While some occupations will be lost, experts across the board, from finance to supply chain, anticipate that the newly created jobs will surpass
Content marketing is a core element of any online business that you run. It helps spread the word about your product or service in the market. That’s why business owners publish tons of blog posts, create YouTube channels, and find ways to produce different forms of content. But how to create content that your audience would like
You’ve launched your e-commerce store and you’re spending a lot of money to market your products, but the problem is you’re not getting any more sales. One problem is you could be focussing on the wrong marketing channels. Why struggle to market your store when you can use search engine optimization (SEO) to get free traffic and then
Advertising is a crucial aspect of running a successful business. It helps you reach out to new customers, and show off your product or service to the world. Without advertising and marketing, gaining new customers for your business would be challenging. They also help you stand out above the competition and allow you to differentiate
Do you know that Magento is the world’s most famous e-Commerce platform? Well, there are some who argue that it is the 2nd most famous, and the top position goes to WooCommerce. Regardless of the position, Magento is highly recommended for creating unique and fully customized e-commerce stores. If you are a start-up or a
Introduction If you’re currently thinking of stepping foot in the booming online business, you’re not alone. With 2.14 billion buyers in 2021, this is a thriving market for providers. But before you jump in and invest a sizable portion of your investment in setting up a shop, you must know that customers also want the
Every company puts plenty of effort into improving its marketing tactics and increasing its sales. It does not matter if it is a startup or an established enterprise. This is likely due to the fact that continuous growth in sales is key to surviving a competitive market. In turn, changing environments force companies to use
Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. Nonetheless, reality doesn’t necessarily live up to expectations. There are many ins and outs when launching an e-mail campaign. Its
First off, let us explain what this session recording we are talking about here is. We are discussing a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful tool is
We know, that establishing an online business can be hard, growing it may be even harder. There is a certain urgency to eCommerce, the time to go online is now, and currently, the opportunities for virtual enterprises are endless. After that you have created an online presence, the next step is to scale up the