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Emails are most valued for the broadness of outreach they offer and their comparative affordability. With the median ROI of 122%, email marketing promises to be the most economically effective among all digital marketing channels. But the reality doesn’t always live up to expectations. There are many ins and outs when launching an email campaign.
The eCommerce industry was a lifesaver for millions of people worldwide stuck in their homes during the pandemic lockdowns. It empowered them to shop for necessities and luxuries without ever leaving their homes, buying everything from medicines to groceries at the click of a button. According to a study, more than 273 million Americans will
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about
Ready to grow your business? Knowing your potential customers lets you expand the sales of your brand rapidly. Once you know everything about your target audience— it’s time to narrow down ways to sell them. Mastering how to sell a product—online or offline— allows you to give your business a chance to stand out. A
You have a charming-looking site that attracts hundreds of thousands of visitors, but you realize that you only have a few sales compared to that significant user flow. So what went wrong? Low conversion rate could be frustrating when everything feels under control but the numbers are not justifying it. That’s when UX comes into
First off, let us explain what this Session Recording we are talking about here is. We are talking about a web analytics tool that can help you understand your website visitors better. How? Well, it allows you to record their whole journey on your website, from start to finish. What makes it such a powerful
From chatbots to augmented reality, there is no denying that e-commerce is continuously changing. Some may be fads, while others can lead to a dramatic shift in the industry. This includes the reason customers choose to buy from your online store. Sure, affordable pricing is integral in compelling customers to buy your products. But how
Quantitative testing can be used to measure the usability of an interface. This method requires precise measuring instruments, and insights are derived from mathematical analysis. Qualitative testing, on the other hand, focuses on the experiences, perceptions, and opinions of users. It’s more about how users feel about the product or service. Together, these two testing
Keeping your audience interested in your blogs and getting them to convert is not an easy task. You may create the most helpful, SEO-friendly blog and wait for the magic to happen, but your blog conversion rate may still remain low. Surely, there’s something amiss! Many websites get high blog conversion rates and what they