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In 2022, 72% of total marketing budgets will go toward digital marketing channels. There is a significant shift in the way businesses market their products and services in recent years since e-commerce has become the primary choice for consumers. Therefore, brands must reinvent their marketing strategies to keep up with current demands and increase leads.
Artificial Intelligence (AI) and Machine Learning (ML) technologies have changed the landscape of e-commerce business. They are reducing human intervention and increasing product personalization. AI also improves the e-commerce conversion rate significantly in modern web environments. In this article, we’ll talk about the minimum viable product MVP, artificial intelligence, and machine learning in modern e-commerce
Representing the process of planning, creating, and sharing content with a target audience, content marketing is a brilliant way to raise brand awareness, encourage consumers to take action, and increase revenue. But as any good marketer knows, content marketing isn’t a certain, fail-safe method for generating conversions. Posting content that audiences find interesting and valuable
If you’re having trouble increasing traffic to your recruitment website then here are numerous effective methods for increasing website traffic. Let’s begin! A recruitment website is a must-have nowadays. The ability to target the right audience is one of the finest benefits of having an effective recruitment website. Candidates visit a variety of websites, including
As we know the Covid-19 epidemic has unquestionably affected global operations. While it has an impact on the majority of businesses, it has also allowed many of them to branch out into other areas. Also to find new methods to stay competitive. The pandemic had no mercy on the field of digital marketing. What is
Regardless of your market, an important key to the success of your site, and any business, is the conversion rate: the percentage of visitors who buy or become subscribers and users. It’s common knowledge that you will not be able to do business if your visitors do not turn into customers and do not sell
A session replay shows the customer’s behaviors as they begin to use a product or service in detail. They provide a comprehensive video format for the organization to observe, which captures all of the consumer interactions during their journey to use the product in great detail. It brings together all of the deterministic metrics and
The sheer volume of video content we all consume every day is insane! Every passing day, the number of people who consume video content is only increasing. In order to understand the average internet user, YouTube conducted a global survey with more than 11900 participants. Nearly 50% of Millennials and Gen Z who participated in the survey
As an online entrepreneur who wants to invest time and effort into CRO, one of your main goals will be to end up with digestive chunks of data. For example, Google Analytics is a popular tool that can reveal a lot of website flaws by breaking down the data it collected. By taking a look
Are you drowning in e-commerce data? Are tables upon tables of traffic source data, logistics reports, and billing receipts making your head spin? We feel you, and we’re here with the antidote. While e-commerce stores are blessed with an enviable amount of data compared to their brick-and-mortar counterparts, trying to make sense of it can