Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough. Customer expectations are assuredly going through a considerable transformation. Can
Are you ever left baffled why you have so many visitors to your site, but barely any of them are converting into paying customers? Or wonder why they spend so much time browsing your website and adding to their cart, only to abandon it at the checkout? Wouldn’t it be great to mind-read your customers
Everyone who owns or manages an online business has to deal with analytics at some level. Nowadays, analytics is often time-consuming. However, it can offer endless possibilities as we can draw conclusions from sharing social networking content and getting feedback on it. We have far more tools for analysis than we think. Understand the needs
Before we can ask this question you need to understand what retention rate stands for. This is the key when it comes to determining how good your business is concerning customer experience. What does customer retention rate mean? In a nutshell, it can be defined as a metric that represents a number of customers that are
“Dear Website Owner! Hi! I’m your customer! Or I would have been if your website hadn’t driven me away. So out of the goodness of my heart I decided to notify you about the mistakes you made. First of all: what’s up with this terrible design? The backdrop is a simple shade of mild purple,
Heatmaps in analytics are powerful tools. They can help you find and analyze patterns and errors, understand customer behavior, and identify the busiest parts of your website. Now you might think that nothing will go wrong during continuous heatmap analysis. Well, we’re here to tell you that’s not true. Although companies that offer online analytics
Sometimes, issues with websites are inevitable. Just like not achieving a perfect score on every exam you take, real life has its ups and downs, and it’s uncommon for everything to go smoothly – just as we envisioned. When you or your colleagues are working on developing or upgrading your brand’s website with new features,
E-commerce business is a growing landscape. By 2026, the global E-commerce market will reach over 8.1 trillion USD, with 24% of retail sales expected to occur online. If you wish to scale your business, this might be the right time to take it online. But how to start an E-commerce business? You can opt for
Are you running an e-commerce business and concerned about why your conversion rate is dropping day by day? As we all know, shoppers’ buying decisions depend on the site interface and eye-catchy product photos. That’s why the top branded websites focus on great product photography and establish transparency by offering simple UI/UX. Want more explanation:
Setting up a startup can be quite a challenge. There are many factors that you need to consider when you are setting up a startup. You want to set it up in a way that will maximize the growth potential of it. One area that can help your startup grow faster and gain friction in