You may have heard about improving customer journeys. This is how you can enhance the experiences and awareness your customers have of your brand, as well as your products and services. In simple words, to improve customer journeys means to elevate the set of experiences that customers have when interacting with your brand. To have
Customers want to get a diverse experience when shopping. Competition is becoming increasingly competitive, and the product quality or price is no longer enough to make your brand stand out. Instead, it would be best to have a well-planned customer engagement strategy, as this keeps your customers coming back for more. Customer engagement is the
You’d like to predict your customers’ demands yet you don’t use any tool to analyze their behavioral patterns? Trying to find out the consumers’ next moves without having previous data on their habits is nothing else but groping in the dark. However, this article might shed a light on you if you haven’t heard about
Ready to grow your business? Knowing your potential customers lets you expand the sales of your brand rapidly. Once you know everything about your target audience— it’s time to narrow down ways to sell them. Mastering how to sell a product—online or offline— allows you to give your business a chance to stand out. A
Your customers are the lifeblood of your business. It means that what they think of your business must be one of the most important things you collect and listen to. You might think that you’ve invested in so many things just to make your customers satisfied and happy. But, how do you know that they
Using session recordings (or replays) can greatly improve your customer satisfaction in many ways. What is session replay exactly and how can you leverage its power for outstanding customer experience? Let us begin with some data backed by research on the importance of customer satisfaction in helping an organization accomplish its goals. Businesses moving on
Online sales saw explosive growth during the pandemic, where businesses experienced a 76% Year-over-Year increase in sales. Whereas online operations enable much more in brick and mortar stores, it is only possible to collect limited data, such as customers’ email or phone numbers. The rapid growth of e-commerce has also created more visibility to customer
“Data is what you need to do ANALYTICS, information is what you need to do BUSINESS” Aren’t we all governed by data and interpreted by analytics? From marketing to sales, organizations these days are using business analytics tools to derive meaningful insights to help grow their business. Sales professionals use business analytics to analyze the
The most successful brands have always craved a deep understanding of their customers. Why? When brands know their customers, they have the wisdom needed to build long-term customer relationships, solve customer pain points, and enhance the customer experience. But understanding customers is not always easy. With multiple customer datasets to sift through and no unified
All the different stages of your customer journey deserve your attention. When you constantly invest time and money into boosting your brand awareness, doesn’t it make sense to start leveraging that awareness to build more engagement and consequently profit? If you’re already able to bring people to your website – kudos to you! That kind