Change of the retail landscape as an opportunity for e-commerce There is no doubt that the COVID-19 crisis and the resulting restrictive measures have changed and will further shape the retail landscape. In contrast to the general economic downfall of many retail stores, the e-commerce sector ostensibly benefited from the virus. This is mainly due
There are many key aspects of digital marketing that modern business leaders should invest in. For some, paid ads seem to be the go-to method of attracting leads and improving conversions. For other leaders, the combination of stellar UX and meticulous search engine optimization never fails to deliver the right results. While it is true
COVID-19 has brought a sense of uncertainty with it. The world is changing, and so are the buying habits we have. Everything is moving online, becoming more digital (even more than it was), and that has also impacted how CRO works. Customer expectations are changing. And this uncertainty is also present in the world of
Can we take a second to acknowledge the fact that online business is considered as one of the most profitable ventures – all thanks to opportunities in the e-commerce realm? As a result, more and more companies are found taking advantage of several platforms like WooCommerce, BigCommerce, Magento, Shopify and so more. While conducting any
Mobile payments are fast, safe, and convenient. This is why they have become the most popular way to accept in-person payments. By the end of 2020, mobile payment volume will have exceeded half a trillion US dollars. There is no end to NFC (near field communication) payment growth insight, which is why there is no
Are the people visiting your website for the first time remain more than 5 seconds or leave before that? Do you have a high bounce rate? Are the visitors able to navigate through your website and find the services or web pages they are looking for? If you are finding trouble in delivering a
Only 22% of businesses are satisfied with their conversion rates. It’s not a particularly motivating statistic, but it does mean there’s a lot of room for improvement. Increasing the conversion rate is the number one goal for the majority of businesses. More conversions obviously mean more sales, more customers, and more revenue – what’s not
In this era of immediacy, your audiences are busier than ever. They prefer a quick, straightforward solution to fix their problem. That is why they do not visit your website just to read flowery prose as they do not have time for that. Your website visitors only read 20% of your content to find the
Nowadays the majority of businesses have an online presence regardless of the field of industry. This fact alone has already taken the competition to the next level. Even if you do not sell anything online, an attractive website with all its features can be a game-changer. It can convert your visitors into customers. For that
User experience (UX) design is one of the main focal points when designing any product. It’s about offering ease of use, accessibility, and reliability to your consumers so they can effortlessly interact with digital solutions. Internet of Things is a rapidly evolving technology taking the world by a storm. It promises to improve, simplify, and