What is happening now in e-commerce in Southeast Asia, especially China, can be compared to The Big Bang Theory (not the show). The Chinese market reached over $ 672 billion in 2017, with online sales accounting for nearly 16 percent of total sales. The market is, of course, dominated by subsidiaries of the Alibaba group
If you own an online store, you have probably dealt with conversion rate by now. In this article, we will see how you can optimize your checkout page for getting better conversion rates. There is one important fact you should know before we dive in: there is no magic formula when it comes to optimizing
A decade ago, the discussion on getting good conversion rates through the website was not as serious as it is today. In fact, thanks to the less competition, the major players in the industry got their desired results faster than nowadays. Little did we know, that the need for conversion rate optimization would soon become
UX Guide The best thing about web design is that you always have a little extra to add to your website in order to enrich your user experience. UX Planning UX planning is a process that has three main phases: Phase I. – The research phase: I like to call it a tutorial scenario since
How frustrating is it when you go to your usual supermarket and they have moved things around? The toilet rolls are where the bleach was and the dog food is where the coffee used to be. Having to traipse around looking for what you want is annoying and time wasting. How much effort do you
Why is it important to track our website performance? The reason is simple: by staying on top of our metrics, you can identify the major gaps in your strategy and even predict the future of your business. You are what you measure. As one of the most traditional and highly accessible analytics tools, Google Analytics
A Landing page is a platform for engagement on your website. As a website owner, your goal is to get in touch with people who are interested in your offers. Whether you want to sell goods, provide services, or just share your thoughts on the internet, the more people you attract, the more chance you have to
We have been using user experience design – or UX design for short -for many years now. In our present case, user experience design is actually web design but from a different approach. What makes this approach special is that every element of the design is a subordinate principle of the user; in other words,
What does the term ‘conversion’ stand for? What does CRO mean? If you have not met this concept during Google Ads ad (pun intended), you can still easily figure out the meaning: an event counts as a conversion when a visitor of your website does something desirable. I could also say that he/she is converting
Nowadays we need measurable data, and website analytics for success: it is indispensable to monitor and quantify the website’s effectiveness and reach. With this – and much more – we help in analytics and data analysis for companies. People often ask the question “How many have seen my website?” or say “More than five thousand