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Creating a successful online store involves more than just having a visually appealing website. As marketers in the E-commerce industry know, the right tools can make all the difference. In this guide, we’ll take a journey through a fictional webshop’s marketing communication strategy, identifying 10 must-have WordPress plugins that can optimize your website and boost
In the bustling world of e-commerce, your product page is your digital sales representative. It’s not just about showcasing your product; it’s about creating an experience that convinces potential buyers to click that “Add to Cart” button. In this guide, we’ll unravel the secrets of product page optimization, exploring each crucial element step by step.
Christmas is just around the corner and guess what? There’s still time to add some magic to your online store! Don’t buy into the myth that it’s too late to make an impact – we’ve got quick and effective last-minute tips to boost your sales. We have already covered a bunch of other tips for the
Santa Claus is close to coming to town again, and we must prepare for it as soon as possible. The Holiday Season is one of the biggest events all around the globe with millions of committed buyers. Preparation not only means to implement the old but gold marketing strategies, since many of your competitors will
![Average Order Value by Industry 2023 [Benchmark]](https://capturly.com/blog/wp-content/uploads/2023/12/Average-Order-Value-by-Industry-2023-Benchmark-1-760x507.png)
Today, let’s explore the interesting concept of “Average Order Value” (AOV) – a special number that acts like a secret code to understand why people purchase items. It’s like our guide on an adventure to uncover the secrets of consumer behavior and assist businesses in adjusting their strategies for the best results. So, get ready
![Cart Abandonment Rate by Industry 2023 [Benchmarks]](https://capturly.com/blog/wp-content/uploads/2023/11/Cart-Abandonment-Rate-by-Industry-2023-Benchmarks-760x507.png)
You might think that once customers have reached the final stage of their online shopping journey, there is no going back. However, the reality is somewhat different from this assumption. E-commerce companies often believe that customers can return the package even after delivery without paying additional costs, including the delivery fee. Today we will not
![Average Bounce Rate by Industry 2023 [Benchmarks]](https://capturly.com/blog/wp-content/uploads/2023/11/Average-Bounce-Rate-by-Industry-2023-Benchmarks-760x507.png)
In the world of websites, there’s a special number that tells a story – the average bounce rate. Imagine it as a digital trail left by visitors who decide to leave after just one glance. It’s like counting how many people walk into a store but decide to turn around and leave without looking at
As a marketer or business owner, you know how important the customer experience journey is. It’s at the heart of everything we do, especially today, with brand interactions happening over many digital channels. That’s why using video content is more important than ever. It’s a key strategy for reaching your audience through these channels. Let’s
Dying to know the truth about how to prepare your online business to be a money-making machine? The only toolbox you’ll need to boost your revenue for the BIG weekend this year is right in front of you. But I won’t drag this out any longer. Let’s start the countdown to Black Friday. Planning ahead is
Imagine building your website in WordPress as if it were a fun adventure waiting to happen. Many people believe that it’s a walk in the park just following the directions, right? Well, not exactly! If everyone did that, all websites would be boringly identical. To stand out and look professional, you need to be different