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Does your online store have a landing page? If not, it might be time to build one. A good landing page boosts brand awareness, captures lead information, and drives sales, among other benefits. Plus, it’s an opportunity to spotlight your products or services and guide customers where you want them to go. WordStream says the
In today’s world, data is considered one of the most valuable assets for digital marketing and sales. With its unique challenges and affinity for data collection, e-commerce is no exception to this trend. Indeed, e-commerce businesses can leverage data effectively to increase their conversions and revenue, gaining an edge over competitors. From analyzing customer behavior
Are you looking for ways to make your display ads more effective? Have you tried your best to create high-converting ads, but still can’t seem to get the desired results? It can be discouraging to spend time and money creating display ads that don’t get noticed or convert into sales. But the good news is
Your customers are almost at the finish line, the crowd is cheering! You’re so content to see that you’ve managed to navigate those valued people all the way here. Even though there were a lot of other hungry competitors desiring their attention. But something happened. Just like every other time. Your hot leads somehow decided
What Are The User Pain Points? According to the definition of Wordstream, user pain points are discomforts that happen during using a certain product. There are lots of forms of these discomforts, from the barely noticeable to the severe ones. User pain points can be experienced not only by using tangible goods. They also pop
Imagine that you have attracted several leads to your site, but only a portion of them make a purchase. So what to do now? Conversion rate is a quintessential metric when we talk about measuring the success of your online business. In terms of sales, it indicates how many leads are “converted” (i.e. become paying
How do you spread the news about the company and the items or services it offers? That’s what your marketing should do. But effective online marketing should achieve much more. For example, it has to provide insights into better customer experience, sustain a positive brand reputation, and generate the conversions that matter to your business.
Artificial Intelligence (AI) and Machine Learning (ML) technologies have changed the landscape of e-commerce business. They are reducing human intervention and increasing product personalization. AI also improves the e-commerce conversion rate significantly in modern web environments. In this article, we’ll talk about the minimum viable product MVP, artificial intelligence, and machine learning in modern e-commerce
Regardless of your market, an important key to the success of your site, and any business, is the conversion rate: the percentage of visitors who buy or become subscribers and users. It’s common knowledge that you will not be able to do business if your visitors do not turn into customers and do not sell
As an online entrepreneur who wants to invest time and effort into CRO, one of your main goals will be to end up with digestive chunks of data. For example, Google Analytics is a popular tool that can reveal a lot of website flaws by breaking down the data it collected. By taking a look