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Online sales are very tempting for many. There is no need for salesmen or employees. Everything can be measured using all kinds of web analytics tools. Things can be automatized and so on. At first glance, it looks very simple: you launch a webpage run a few ad campaigns, and customers are coming champagne bottles
As Black Friday is the traditional holiday when it comes to both offline and online shopping, Cyber Monday has shown its true potential by taking half of the crown. It was first announced in 2005, and since then, more and more traffic has been accumulated in electronic commerce. The event first appeared in Canada, but
It’s like writing that test for which you’ve studied so long. You hope you’re going to get an A+, but want to know the results, and how the teacher sees it. It’s the same with websites. Building a website that looks good and has content is just the first step. The real deal comes after
Having a webshop that drives traffic is one thing. There’s nothing really special about it. It’s basically opening a store in a crowded part of the town. You fire up your marketing and people start visiting you. How neat is that? Too bad if they do a 180 degree turn and leave without any indication
It can be a real challenge to create a top-notch landing page. Not only that it needs to be eye-catching, but it also needs to be informative for your audience. If you already own a website, you should know by now how hard it can be to drive quality traffic to it and that’s only the
One million dollars. For some people, it’s not a big deal at all. If you already know that your site is worth that much, good for you! If you have no clue, I highly suggest that you should evaluate your site. If this number is still a dream for you and don’t know where to start,
Have you ever wondered how much you can get for your website? Like when you want to estimate the value of a business or real estate, you have to take a lot of things into consideration. For example: what makes it valuable for the buyers, how you can evaluate i or whether you will need
This article is a follow-up of the previous: Why Bots are the next Big Bang in UX. I closed the article with the introduction of the onboarding process, to be more specific, the importance of tutorials, which can be summarized this way: “So next time the user talks to the bot, it should be more
I already wrote a whole article on how can you create chatbots without coding experience. As I dug deeper I saw that this topic is far from done. It has so much to offer and it’s interesting to witness a new technology arise. When the Internet was still a newborn, those who reacted in the early
There’s a lot of buzz around chatbots lately. In fact, some claim that it’s the next big boom in the world of UX. Facebook launched its platform for Messenger, that people consider as an “information bot” rather than a chatbot. Twitter users even managed to “corrupt” Microsoft’s innocent AI chatbot in less than 24 hours.