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Heatmap is a very easy tool. It is an illustration tool where values are represented by colors. It can be useful for measuring website processes, although experts use it for biotechnology, sports, or to manage a crisis as well. In this article, I won’t introduce you to all the possible usage, or the history of
According to UXCam, the primary goal of user behavior analytics “is to identify whether there are any security incidents taking place.” When UX enters the picture, it’s not just about security, you’re focusing on improving the user experience on your website purely through observation. You know when you enter a website and receive the notification
It’s time to leave 2022 behind and focus on what’s coming next. Your eCommerce business should be no exception. Building or revamping a good eCommerce website requires an understanding of what’s trending in web design and how to influence user behavior and address your customers’ needs. In this article, we’ll explore 8 eCommerce web design
Revamping your approach? Thinking of getting things done? For real? Read this piece to find out which email marketing software will help you sort out work in 2023. Jump to the front of que by utilizing the marketing software that best fits your demands. There are a ton of requirements that one needs to keep
Since digital marketing has become extremely popular recently, businesses at least use one analytics tool to measure the interaction and engagement with their online advertisements to brush up their online marketing strategies. Admins managing online shopping platforms and dropshipping processes can heavily benefit from web analytical tools to determine customer needs and go with them.
UX is not just a fancy concept, a popular term, or a modern-day sphere to be in. The UX (user experience) presence is inseparable from any created product. A top product still doesn’t suffice for satisfaction. What matters is the experience it gives to the end users. Experience is why you and your team design
Your customers are almost at the finish line, the crowd is cheering! You’re so content to see that you’ve managed to navigate those valued people all the way here. Even though there were a lot of other hungry competitors desiring their attention. But something happened. Just like every other time. Your hot leads somehow decided
Many people talk about customer experience and customer service interchangeably. That may be okay for customers, though not so great for businesses. Focusing on customer experience vision creates a better statement, gets everyone on board, and offers a beacon for all employees to work towards. Business leaders tend to approach their companies with a narrow
Landing pages are one of the most important elements of a successful online marketing campaign, since it is the first page a user sees when they come to your website. If you are looking to improve your marketing campaigns, increase leads, conversions, and traffic, an effective landing page helps. One study by Marketing Sherpa shows how one
eCommerce is all about making money by selling goods and services. eCommerce wouldn’t exist if there were no sales at all! Whether you are just starting out with an online business or have been operating one for a while, you undoubtedly understand the value of increasing your sales. In 2020, there were two billion online