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7 best email marketing software

The Ultimate List of Best Email Marketing Software for 2023


Revamping your approach? Thinking of getting things done? For real? Read this piece to find out which email marketing software will help you sort out work in 2023. 

Jump to the front of que by utilizing the marketing software that best fits your demands. There are a ton of requirements that one needs to keep in mind while choosing a tool and when you have to choose the tool that will help define the business strategy, caution and control is a must.

To put things in a broader perspective, every business around the world, or at least every business around the world with a digital presence needs to understand the importance of email marketing. Using marketing software is a great way to extend your business goals and expand your reach if used in the right manner.

There are certain factors that make a software the best one and you should look towards those factors before deciding which one is best for you.

What should you look for?

The tool should not only be contemporary and appropriate but also affordable. In the marketing industry, budget is of extreme importance because any business that really wants to function can’t keep this aspect in hindsight. 

Understanding how much you can spend on a marketing tool versus the benefits it will provide is crucial to climbing up the rankings ladder. 

Appearance is success when it comes to visibility. If your business is ranking on SERP pages, you are sure to get more traffic and more business, organically, but if you have to reach businesses where they exist, you’d need email marketing.

Consider including interactive sales decks in your outreach campaigns to improve your prospects’ experience and to improve your chances at winning new deals. In addition,  try having collaboration software like Troop Messenger that helps teams bring marketing ideas to one place.

Here are some of the best marketing tools that you should look into:


Price: $50/month and customized according to the plan.

HubSpot isn’t only regarded as an email marketing software, it is a well-known and reputable digital-effort-channeler that can help you manage, create, share, and analyze, all from a single source.

It has email marketing software, customer relationship management software, and everything that one needs to uplift their marketing and sales. 

Find out where your resources are being allocated by looking at the HubSpot dashboard and allocate funds to sections that will need your most attention.

For WordPress users, there is a special plugin that helps them send emails directly through the platform. You can use the chat option and install a form right from your CRM.

As far the cost associated with HubSpot is concerned, it is quite an investment but there is no conflict on the fact that HubSpot helps you gain consumers and increase revenue generation. Just gaining a few clients will cover the cost multiple time what you paid. 


Price: You can get a 30-day free trial of the software. If you think you want to stick with it, then you can choose the payment method.

If you are someone who finds it hard to deal with all the jargons and complex dashboards with a ton of signals and metrics, then Autopilot is the best option for you. An interactive interface with easy automation sequences will help the user find what they are looking for, right in front of their eyes.

Creating successful customer journeys is easy with Autopilot and a step-by-step customer journey mapping guide. You don’t need to send out a thousand emails to get one good lead, you need to play smart. Find consumers who will respond and you will land a client in no time.


Price: Starting price is $99 a month.

You get to learn a lot from surveys and when the public mentions one software repeatedly and that too in good words, you can understand that it is the one. ActiveCampaign has been used by millions of consumers worldwide and has an amazing reputation as an email marketing software. 

ActiveCampaign offers a built-in CRM, marketing automation tools, interactive UI, security features, compliance, sales metrics, and what not. 

Align all of your campaigns in a way that appeals. Reach more consumers and enjoy good business with this all in one email marketing software. Activecampaign also has integration with automation tools like Groupboss and many others. 


Price: free plan available (all features included). Paid plans start from $16/month.

Omnisend is an email & SMS marketing automation platform that’s helping ecommerce brands build customer loyalty and generate sales. More than 80,000 ecommerce stores currently use Omnisend to help them communicate with their customers more easily.

Omnisend offers everything you need for full on-site marketing. This includes popups, landing pages and other signup forms to help you build your email and SMS list. Then there’s the easy-to-use Email Builder loaded with ready-made templates so you can send out high-converting newsletter campaigns.

And of course, there’s the high-ROI automation workflows, like abandoned cart and welcome emails, that help you automatically sell more products more quickly, using email, SMS, and push notifications.

Because all of these features are housed under one roof, it’s easier to stay on brand and keep your customers updated with your newest products and campaigns.


Price: free plan available. Paid plan starts from $29 with 1,800 emails / year

ContactOut is one of the most useful email finder extensions available and now they have a Chrome Extension. With this tool, you can save profiles to designated folders for better contact management, which comes in handy when prospecting on LinkedIn. Many recruiters and marketers also appreciate the CRM/ATS integration functionality of ContactOut as it helps them organize prospects and old contact information more efficiently.

You can also use the ContactOut Search Portal to find information about a contact by their name, company name, job title, and more. Additionally, the email feature allows you to schedule email campaigns or outreach and track which contacts have opened your emails. 

You may have thought that your email wouldn’t be read because of the high bounce rates. But with email finder tools, you’ll reach more people and ensure a successful campaign!


Price: A free trial is available, and paid plans start at $25 per month.

Salesforce is a popular CRM software that offers a number of features to help businesses manage their customer relationships. Among their best service features are the ability to send email newsletters, create customer surveys, and track customer engagement.

One of the most popular Salesforce products is Marketing Cloud, which offers email marketing and digital marketing capabilities. Sales Cloud is another popular Salesforce product that helps businesses manage their sales processes. It offers features such as Lead Management, Opportunity Management, and Account Management. Finally, Service Cloud is a Salesforce product that helps businesses manage their customer service operations. It offers features such as Case Management, Knowledge Management, and Live Agent.

Marketing Cloud is a crucial tool for any business that desires to stay connected with its customers because it integrates with Salesforce’s other products. By integrating Marketing Cloud, businesses can easily manage customer data and create targeted marketing campaigns.


Price: Free plan available. Paid plans start from $12.74/month.

EngageBay is an all-in-one marketing, sales, and customer support software designed for small businesses and startups. This means it’s easy to use, affordable, and lightweight without skimping on features. 

With EngageBay’s omnichannel marketing, you can connect with your customers across multiple touchpoints to get a complete view of your customers. This helps you deliver a seamless customer experience. 

In addition, you get audience segmentation, marketing automation, landing page builder, personalization, email marketing, and so much more.

In the Sales Bay, you get pipeline management, task management, appointment scheduling, and deal pipelines to help you close deals faster. 

Finally, the Service Bay offers live chat, ticket management, automation, canned snippets, and more so that your reps can quickly resolve any issues they encounter. 

The all-in-one CRM approach lets you align marketing, sales, and customer support teams through a single view of your customers. This eliminates silos, minimizes outdated content, and improves efficiency. 


Price: Limitless emails for up to 2000 unique subscribers for free. In case of more subscribers or specific marketing needs, customers can flexibly choose between a monthly subscription or a pay-as-you-go package.

Smaily is an intentionally simple tool made to create and send out beautiful newsletters. It suits any user, regardless of background and proficiency – from little companies just starting their marketing journey to experienced email marketing pros and designers looking for further creative freedom. 

Smaily has everything an email marketer may need – from creating automated workflows, saving deals with abandoned cart emails, and sending transactional emails to segmentation, multivariate A/B testing, endless apps and integrations, stunning email template and landing page design tools, and much more. 

They stand out by offering a combination of extraordinary customer support, a comfortable price, and excellent quality. With customer experience as a primary focus, Smaily delivers cloud-based email marketing services, ranging from software to content development, design, and consultation. 


Doesn’t matter in what marketing field you are or how long you have been doing it. You just need to make a decision based on the factors mentioned above and your requirements. Choose an email marketing software that is agile, usable, navigable, accessible, cost-effective, and trendy. An all-inclusive approach will help you find the best one. 

So this is all about the best email marketing software for 2023. If you still have any questions, you can let us know. We’d be more than happy to help you out.

Don't forget, sharing is caring! :)


  • Eric
    2023-01-27 at 17:44

    Thanks for the info!

    • Gabriella
      2023-01-30 at 15:21

      Glad you liked that!


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