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As a business owner, your website is one of your most valuable assets. It’s online 24/7, acting as a representative for you and your business. It is likely one of your most valuable sales team members. Ten years ago, you could have set up a website and let it work on its own. Nowadays, though,
Everyone who owns or manages an online business has to deal with analytics at some level. Nowadays, analytics is often time-consuming. However, it can offer endless possibilities as we can draw conclusions from sharing social networking content and getting feedback on it. We have far more tools for analysis than we think. Understand the needs
Today, the essence of online marketing is efficiency, and at one point this can only be achieved through the use of properly combined (and mostly tightly integrated) online marketing software. As far as marketing software is concerned, there are now very professional solutions at a low cost. When choosing tools it is important to focus
The subject of the following case study is Rackhost Ltd., a Hungarian domain and web hosting registrar. Learn how to increase conversion rate, and how to reduce cart abandonment with a few simple modifications for a fully optimized website. Before we get into any optimization process, it’s important to know how to use CRO. How
Regardless of the fact that you are a one-man-army CEO or a member of a marketing team, eventually, you’ll start looking for ways to improve further. Who wouldn’t want a lean money-making machine? The goal of this article is to provide you the best tools out there that every CEO, CMO, PM, or marketer should
Do you put a lot of effort into building your webshop, but the sales are still lagging behind? We were in the same situation with our real estate listing page. Despite our continuous hard work, the results fall short of our expectations. Then, we met behavioral analytics and it was a huge step forward and
If I would ask you what kind of analytics you use with your team, you would probably mention Google Analytics in the first place and you would be right. This tool became essential in the past 14 years. According to W3Techs, more than 56% of active websites are using Google Analytics right now, but is
Are you already working on an e-commerce business, but there’s always something to optimize on your webshop? You are not alone. Nowadays, you will always find something new to try or to develop in your online store. It doesn’t matter if you are a marketer, a product owner, or a business owner. But don’t worry,
Are you cautious? Do you collect all the information you can have before making a purchase decision? We have great news for you. We just created an easy-to-understand comparison table for you to find the best session replay tools and heatmap visualization alternatives. Finding the right tool can be more effortless. Summing up all the
Optimizely is one of the most popular tools among CRO professionals. Those who already use Optimizely have insight and can verify that it is one of the best tools out there for A/B testing. What makes Optimizely so great For starters, it’s full-stack. If that doesn’t ring a bell, then let me put it this