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Conversion rate optimization tools have proven to have an ROI of a whopping 223% for businesses across all niches. No brand or company in the world would not want more conversions, right? However, only about 22% of users are satisfied with their conversion rates. But how can you increase the chance of people buying your
There is huge potential in utilizing session replays in 2021 if you know how to use them to your advantage. With this strong tool in your hands, you can take a look at how users interact with your website or web application. Generating a playback of a users’ journey can help you understand your digital
Whether you’re selling products, offering a service, or a little bit of both, it’s likely that you’re always looking for ways to make more sales through your website. The good news is that content marketing can help you improve your SEO, boost your conversion rate, and attract more traffic to your website. In this article,
With there being an infinite number of businesses nowadays, both online and not, it is essential for your brand to stand out to achieve success. You can earn some success level without being niche, especially if your product or service is highly sought after. Yet, niche branding can make your brand easily identifiable and push
When it comes to UX, you need to be aware of the newest trends every year. Why? Because competitors are catching up all the time and as a result, each trend gets oversaturated. This is why it is important to be one step ahead and always utilize the latest UX trends. It is not about
Interaction design is one of those concepts that can’t be explained with a short sentence. One thing that can be said right away is that it plays a huge role in the vast online market formed by countless brands. When it comes to presenting and selling products online, the broad field of interaction design is
Did you know that 86 percent of senior-level marketers agree that it is crucial to create a cohesive customer journey across all touchpoints and channels? However, in our ever-evolving digital world, the classic AIDA model and the linear buyer’s journey are just simply not enough. Customer expectations are assuredly going through a considerable transformation. Can
The conversion rate is the most important digital marketing metric and is often the cheapest way to increase sales. Would you rather attract customers by forking out extra money through expanding your paid promotions, or by optimizing your marketing strategy and website? If you value efficiency and a higher ROI, your answer will be the
With more than one billion devices all over the world, Apple is one of the biggest technology companies that have the power to make any idea or design mainstream. But do they know everything about user experience and user interface? In this article, we will take a look at Apple’s overall website statistics, the multifunction
Conversion rate and ROI are probably some of the most thrown-around words in the world of internet marketing. And rightly so because these metrics are super-important and can determine the entire growth curve of any business. Social media is being widely used as one of the primary sources for generating leads, driving brand awareness, and